Senior Account-Based Marketing Manager
3 weeks ago
About the Role:
The Snowflake Computing team is seeking a highly skilled Senior Account-Based Marketing Manager to drive our high-volume, new business marketing efforts towards targeted accounts, aligning closely with sales objectives to maximize revenue generation and customer acquisition.
This role is pivotal in driving our marketing efforts, and the ideal candidate will possess a strong blend of strategic thinking, creative problem-solving, and hands-on execution skills.
Key Responsibilities:
- Manage team members to their KPIs, including account coverage, new opportunity creation, deal acceleration, and consumption.
- Develop individuals in career growth, providing opportunities, guidance, and support to empower individuals to develop their skills, pursue their goals, and advance in their professional journeys.
- Drive alignment and execution of SDR-integrated plays, as well as measurement of impact, with experience working with SDR teams preferred.
- Utilize data-driven insights to segment target accounts effectively, develop tailored messaging and content strategies for each account segment, ensuring relevance and resonance with target audiences.
- Leverage marketing automation and CRM tools to track campaign performance, analyze data, and optimize tactics for maximum effectiveness.
- Measure and report on the success of ABM initiatives, including key metrics such as account engagement, opportunity and SDR Meeting conversions, pipeline contribution, and revenue impact.
- Collaborate with cross-functional teams, including marketing, sales, IT, and data analytics, to align ABM strategies with overall business objectives.
- Manage budget requests and spend for the team, including allocation of funds and fulfillment of KPIs against them.
- Continuously iterate and optimize ABM programs based on performance data and feedback from stakeholders.
Requirements:
- Campaign Execution and Optimization: Lead the planning, execution, and optimization of multi-channel ABM campaigns leveraging marketing technology platforms.
- Multi-Channel Marketing: Experience with paid media, digital, direct mail, in-person and virtual events to drive impact in large accounts and modifying tactics to increase success.
- Account Identification and Targeting: Utilize predictive analytics and account scoring models to identify high-value target accounts.
- Measurement and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of ABM initiatives.
- Technology Evaluation and Innovation: Knowledge of ABM Technology and Tools, leveraging insights to find and engage the right fit accounts at different buying stages.
Leadership Skills and Experience:
- Management: Experience managing at least three people, preferred, with indirect experience managing cross-functional teams for integrated efforts.
- Strategic Development: Identify opportunity points within accounts, capture what is working, and expand success as a structured program across the team.
- Strategic Communication: Roll up tactical concepts into strategic presentations to higher-level leaders, demonstrating an understanding of priorities across leadership levels and functions.
About Snowflake Computing:
Snowflake Computing is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, gender identity or expression, marital status, national origin, disability, protected veteran status, race, religion, pregnancy, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Compensation and Benefits:
The estimated base salary range for this role is $128,000 - $173,200. This role is eligible to participate in Snowflake's bonus and equity plan. The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.
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