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Senior Marketing Manager 2
2 months ago
At LinkedIn, we're looking for a seasoned marketing professional to join our Sales Solutions team as a Senior Marketing Manager 2. This role will be responsible for developing and executing a comprehensive marketing strategy for our North American Financial Services and Professional Services industries.
Key Responsibilities:- Create and execute a multi-year vertical marketing strategy to drive demand, adoption, and revenue for LinkedIn Sales Navigator with Financial Services and Professional Services customers.
- Partner closely with sales to understand business priorities and strategies, solution offerings, and existing value propositions and how they strategically relate to vertical opportunities and account needs.
- Take a data-driven approach to prioritize marketing resourcing and investments within the verticals to achieve revenue goals.
- Create custom content and campaigns to deliver relevant messages to these accounts, helping customers understand the organizational value of a deep sales approach and the impact of their investment.
- Help the Sales team unlock, build, and nurture relationships with senior executives at Financial Services and Professional Services accounts, including by orchestrating in-person and virtual events.
- Manage agency partners and resources to develop scalable approaches and operating models that create leverage across the verticals and LSS marketing organization.
- Increase advocacy for Sales Navigator and deep sales, including developing and evangelizing customer stories and testimonials.
- Maintain detailed performance metrics to track progress and drive decisions.
- 10+ years of marketing experience with demonstrated results.
- 10+ years (combined) experience in the Financial Services and Professional Services industries.
- BA or BS degree or equivalent experience.
As a Senior Marketing Manager 2, you will be a key member of our Sales Solutions team, working closely with sales, product, and other stakeholders to drive business growth and revenue. If you have a passion for marketing, a strong understanding of the Financial Services and Professional Services industries, and a proven track record of success, we encourage you to apply for this exciting opportunity.
