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Senior Marketing Manager
2 months ago
FLIGHT CENTRE TRAVEL GROUP LIMITED is seeking a Senior Marketing Manager to join our team in New York, NY. As a Senior Marketing Manager, you will be responsible for developing and executing marketing strategies to drive brand growth and profit.
Key Responsibilities:
- Translate brand goals into plans and profitable go-to-market strategies.
- Champion the FCM brand and ensure adherence to the brand standards and values.
- Work with PR to grow and promote FCM's position and develop top of mind awareness.
- Maximize FCM's presence at key industry events and client-facing engagements.
- Outline and direct marketing campaigns that drive lead generation and support the progression of the sales funnel.
- Work with digital resources to maximize paid programs and lead nurture activities.
- Coordinate customer communication and engagement activities to drive retention and satisfaction.
- Develop customer-focused marketing campaigns to support upsell opportunities and revenue growth.
- Set strategies, monitor performance, and drive excellence.
- Develop and present an annual budget with quarterly reforecasts.
- Help build and monitor an ROI-driven marketing function leveraging various performance marketing tools.
- Formulate a deep understanding of the FCM customer through customer segmentation, analysis, and activity performance.
Requirements:
- 3-5 years of dedicated Marketing Management experience with at least two of these years in a similar role with a known brand.
- Classically trained candidates with excellent communication skills.
- Experience developing and executing marketing campaigns while managing and inspiring a team.
What We Offer:
- Paid Time Off
- Up to 15 Vacation Days accrued per year
- 5 Sick Days accrued per year
- 3 Personal Days
- 1 Diversity Day
- 1 Volunteer Day
- 8 Recognized Holidays
- Travel perks/discounts
- Health & Wellness Programs and Employee Financial Wellness Services
- National/International Award Nights and Conferences
- Health benefits including, medical, dental, vision, gender affirming care, and fertility care
- Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
- Flexible Spending Accounts
- Employee Assistance Program
- 401k program with partial match
- Tuition Reimbursement Program
- Employee Share Plan - Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
- Global career opportunities in a network of brands and businesses