Account Based Marketing Manager
4 weeks ago
PayPal is seeking an experienced Account Based Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive pipeline and align with sales within our target retail accounts.
You will work closely with our sales team to understand customer needs and develop targeted marketing campaigns that address business objectives and pain points. Your campaigns will be tailored to specific account needs, ensuring that you are delivering relevant and impactful messaging to key decision-makers.
As an Account Based Marketing Manager, you will be responsible for:
- Designing and executing highly relevant 1:1 and 1:few campaigns that align with sales objectives to drive pipeline within target accounts.
- Becoming an expert on your target account list to ensure campaigns are targeted, relevant, and resonate with key decision-makers.
- Leveraging intent data to craft messaging and content, ensuring the right message reaches the right channels at the right time.
- Implementing multi-channel campaigns across digital, paid social, email, direct mail, events, and other relevant channels.
- Regularly collaborating with sales to ensure ABM tactics are aligned and followed-up on effectively.
- Working closely with cross-functional marketing teams, agencies, and analytics to create ABM programs that drive adoption of PayPal solutions.
- Tracking, measuring, and reporting on funnel activity, KPIs, and pipeline metrics.
Requirements:
- 3+ years managing integrated ABM campaigns targeting key decision-makers, utilizing tactics such as live events, webinars, digital advertising, and email.
- Familiarity with the technology sales cycle and the ability to apply marketing communication strategies throughout the buyer's journey.
- Excellent project management skills.
- Experience working closely with sales teams and leveraging strategic partnerships.
- Self-starter who excels in a fast-paced, dynamic environment, managing multiple projects simultaneously.
- Strong team player with the ability to build relationships with key stakeholders in both marketing and sales.
- Proficiency in using marketing tools such as Pardot, Salesforce, Tableau, and ABM tech stack.
- Experience managing a marketing budget and ensuring projects are completed on time and within budget.
- Experience in Retail focused demand generation programs is a plus.
PayPal is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and equitable workplace where everyone can thrive.
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