Marketing Director for Deity Microphones
4 weeks ago
Aputure is seeking a seasoned marketing professional to lead the marketing efforts for our Deity Microphones product. As the Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy to drive growth and revenue for this professional audio product.
Key Responsibilities:
Develop and implement a marketing playbook for product launches, remarketing, promotions, and events
Lead multiple successful product launches, advertising initiatives, trade shows, and community events
Structure, design, and recruit marketing department talent for long-term growth
Oversee agency, press, affiliate, and dealer relationships
Requirements:
Proven track record of scaling a global marketing department from $1M to $10M AR
Strong B2C product marketing expertise, including defining unique selling points
Experience with owning P&L, including budgeting, allocation, and marketing impact analysis
Digital marketing and e-commerce experience, including website design, conversion optimization, SEO, PPC, paid ads, blog writing, etc.
Agency management experience, including onboarding and managing multiple agencies and advertising partners
Nice to Haves:
Experience working with physical products, including retail advertising, packaging design, and physical marketing materials
Built a successful partnership marketing platform for influencers/affiliates
Implemented a growth experimentation, performance marketing, and KPI culture
Designed and implemented customer surveys, user segmentation, targeting, and pricing strategy
Managed corporate news and public relationships
Designed and launched community events and industry trade shows
What We Offer:
$130,000-$180,000 base salary depending on experience, plus benefits
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