Regional Marketing and Communications Director

3 weeks ago


Glendale, California, United States Unavailable Full time

At CommonSpirit Health, we're seeking a seasoned marketing and communications executive to lead our California Region's marketing and communications strategy.

Key Responsibilities:
  • Develop and execute comprehensive marketing and communications strategies to increase patient volume for specific healthcare services.
  • Lead digital marketing strategy, managing websites, social media, email marketing, and other digital channels to attract and engage patients.
  • Manage internal and external communications, developing and implementing strategies to effectively communicate with employees, patients, media, and the community.
  • Monitor online reviews, address negative sentiment, and manage crisis communications.
  • Implement strategies to increase patient loyalty and satisfaction using data analytics and insights.
  • Ensure brand consistency across all marketing and communications channels.
  • Build, develop, and mentor a team of marketing and communications professionals.
  • Conduct market research, track key performance indicators, and use data to optimize campaigns and improve ROI.

Requirements:

  • Masters degree in Marketing, Communications, Business, or related field.
  • Minimum of 15 years of experience in senior marketing and/or communications roles, preferably within the healthcare industry.
  • Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.


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