Marketing Director for Senior Living
4 weeks ago
Glen Park Senior Living is dedicated to providing exceptional senior living solutions, focused on enriching the lives of our residents. With a commitment to excellence and a warm, supportive environment, we offer personalized services to meet individual needs.
Job SummaryWe're seeking a Marketing Director/Retirement Counselor to join our team. In this role, you'll assist with resident onboarding and generate leads for our community.
Responsibilities- Drive occupancy levels and meet monthly benchmarks.
- Develop and implement effective marketing strategies using CRM software.
- Promote community benefits and services.
- Understand customer needs and preferences.
- Ensure facilities are tour-ready through morning rounds.
- Follow up on all leads, tours, reservations, and inquiries.
- Assist with administrative tasks and support the front office.
- Attend community events and maintain a positive image.
- Write press releases and maintain a strong online presence.
- Build relationships with families and residents.
- Resolve resident complaints and grievances in a timely manner.
- Presents a professional image to prospects through dress, behavior, and speech.
- Experience working with older adults is preferred.
- Completion of at least 60 college or continuing education units is required.
- Current training in first aid and CPR is preferred.
- Ability to relocate and travel as needed for the position.
- Execute a strategic marketing plan.
- Utilize CRM software to manage contacts.
- Compassionate and uplifting spirit passionate about working with seniors.
- Personal characteristics, physical energy, and competence to work effectively with families seeking non-medical care.
- Excellent communication and customer service skills.
- Strong time management and organizational skills.
- Prolonged periods sitting at a desk and working on a computer.
- Ability to lift up to 15 pounds at times.
- Competitive salary.
- Health, dental, and vision insurance.
- Retirement savings plan.
- Paid time off.
- Opportunities for career growth.
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