Digital Advertising Specialist

1 month ago

Washington, Washington, D.C., United States Meerkat Media Group Full time
Job Title: Digital Advertising Specialist

This is a full-time remote role for a Digital Advertising Specialist at Meerkat Media Group. The Digital Advertising Specialist will be responsible for managing digital advertising campaigns, analyzing data, and optimizing performance.

Key Performance Indicators (KPIs) will be measured by the success of campaigns, bringing fresh ideas to the table, and ability to present solutions to the account team/client based on data and analytics.

Responsibilities:
  • Manage digital advertising campaigns across multiple platforms
  • Analyze data to optimize campaign performance
  • Develop and implement strategies to improve campaign results
  • Collaborate with the account team/client to present data-driven insights and recommendations
  • Stay up-to-date with industry trends and best practices in digital advertising
Requirements:
  • Proven experience in running profitable campaigns in Meta Business Manager (Facebook Ads Manager), pixel tracking set-up, Google Ads, GA4, and Google Tag Manager
  • Familiarity with UTM tracking to measure campaigns and setting up goals and tracking within GA4
  • Strong analytical skills, data analysis, and communication skills
  • Meta Business Manager, Meta Ads Manager, pixel set-up and tracking, GA4, Google Tag Manager
  • Strong understanding of digital advertising platforms and tools
  • Ability to interpret and present data insights
  • Excellent project management skills
  • Excellent organizational skills
  • Bachelor's degree in Marketing, Advertising, or related field
  • Google Suite (Docs, Sheets, etc)
Benefits:
  • Health and wellness stipend
  • Work-from-home stipend
  • Short Term Disability
  • Life Insurance
  • Work-Travel Benefit

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