Digital Communications Specialist

4 weeks ago

Washington, Washington, D.C., United States AFSCME Full time
Job Summary:

We are seeking a highly skilled Digital Communications Specialist to join our team at AFSCME. This role will be responsible for supporting all digital programs, including email, social media, text messaging, and paid marketing.

Key Responsibilities:
  • Develop and implement digital messaging strategies to support larger organizational initiatives.
  • Collaborate with the digital team to provide support and training to affiliates on digital programs.
  • Work with the digital team to develop, troubleshoot, test, and launch online platforms.
  • Compile and analyze website, email, and social media analytics to inform digital strategies.
  • Optimize online content to achieve best performance.
  • Monitor, update, and create content for organizational profiles on social media platforms.
  • Support the development of digital materials for legislative, political, organizing, and other campaigns.
Requirements:
  • Graduation from an accredited four-year college or university with coursework in communications, journalism, political science, or liberal arts.
  • Minimum of three years of relevant work experience in online communications or any equivalent combination of education and experience.
  • Strong digital writing skills, with the ability to condense information and convey it clearly and concisely.
  • Ability to train staff with varying skill levels on the use of digital tools.
  • Experience with front-end design and web development, specifically HTML, CSS, and user experience design.
  • Knowledge of Adobe Creative Suite, with an emphasis on Photoshop.
  • Experience using Excel to compile analytics reports.
  • Ability to work both independently and to collaborate and work well with staff at all levels and in a team environment.
  • Ability to handle heavy workload, juggle competing priorities, and work extended hours to meet deadlines.
Preferred Skills:
  • Experience with content management systems (CMS), such as WordPress and/or Drupal.
  • HTML, CSS, and JavaScript coding skills.
  • Familiarity with digital advertising, such as Facebook Ads Manager.
  • Knowledge of digital project management software, methodologies, processes, and workflow.
  • Experience with social media community management, specifically comment moderation.
Travel/Work Hours:
  • Ability to travel and work extended work hours needed.

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