Product Marketing Manager

4 weeks ago

Washington, Washington, D.C., United States CoStar Realty Information, Inc. Full time

About the Role:

We are seeking a highly skilled Product Marketing Manager to join our team at CoStar Group. As a Product Marketing Manager, you will be responsible for developing and executing product launch strategies, managing platform product releases, and working closely with the product management team to shape the product roadmap and go-to-market strategy.

Key Responsibilities:

  • Develop positioning and messaging for our digital advertising solutions
  • Work with the product management team to shape the product roadmap and go-to-market strategy
  • Manage platform product releases, including product launches and all collateral to support internal education and customer adoption
  • Research and understand buyer personas to ensure the product is designed and delivered to create value
  • Translate product functionality and technical details into user benefit and value
  • Conduct ongoing competitive analysis along with market and customer research
  • Assist the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects

Requirements:

  • Bachelor's degree from an accredited, not-for-profit University or College
  • 5+ years of relevant experience in product marketing; residential experience is a plus
  • Strong verbal and written communication skills and comfortable interacting with all levels of the organization
  • Strong team player – comfortable motivating others and working in a highly collaborative, fast-paced environment with the ability to build relationships with key stakeholders
  • Ability to work effectively across sales, product, research, and training teams
  • Motivated self-starter who is never satisfied with the status-quo, always seeking better and better results
  • Ability to prioritize, problem solve, multitask, and work independently
  • A track record of commitment to prior employers

What We Offer:

CoStar Group offers a comprehensive benefits package, including comprehensive healthcare coverage, life, legal, and supplementary insurance, virtual and in-person mental health counseling services, commuter and parking benefits, 401(K) retirement plan with matching contributions, employee stock purchase plan, paid time off, tuition reimbursement, on-site fitness center and/or reimbursed fitness center membership costs, and access to CoStar Group's Diversity, Equity, & Inclusion Employee Resource Groups.

How to Apply:

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access our website as a result of your disability. You can request reasonable accommodations by calling or by sending an email to.

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