Digital Marketing Strategist

1 day ago

Washington, Washington, D.C., United States WePlanet Full time
About the Role

WePlanet is seeking a highly skilled Performance Marketing Specialist to join our team. As a key member of our digital mobilisation team, you will be responsible for developing and executing our paid-for advertising growth strategy, focusing on Meta and Google platforms to generate the highest returns for the lowest possible costs.

Your primary focus will be on identifying online advertising opportunities on other social media platforms, developing and testing new paid-for advertising opportunities, and creating engaging content ideas drawn from our core campaigns and news-cycle-driven opportunities.

You will work closely with our Creative Director to develop new replicable ad set designs to test, draft advertising copy, and collaborate with our in-country partners to help them maximise opportunities in their national markets and local languages.

Key Responsibilities:

  • Develop and execute our paid-for advertising growth strategy
  • Focus on Meta and Google platforms to generate the highest returns for the lowest possible costs
  • Develop and test new paid-for advertising opportunities
  • Create engaging content ideas drawn from our core campaigns and news-cycle-driven opportunities
  • Work with our Creative Director to develop new replicable ad set designs to test
  • Draft advertising copy
  • Collaborate with our in-country partners to help them maximise opportunities in their national markets and local languages

Requirements:

  • 3-5 years experience in leading or managing digital advertising programmes, preferably with significant budgets
  • A proven track record in performance marketing and lead generation
  • Experience crafting, executing, and scaling up paid online advertising
  • Excellence in using data to track, measure and benchmark performance
  • A flexible approach, agile thinking and an ability to communicate ideas and propose recommendations
  • Project and time management skills
  • Excellent communication and copywriting skills
  • A background in trying new ideas and innovation and willing to explore new technologies and platforms to capture new growth opportunities
  • Experience working in a transnational and cross-cultural remote working environment

What We Offer:

  • Freelance to start, with future opportunity for permanent employment
  • Competitive salary range relative to home market and depending on experience
  • Full-time position (40hrs/week)
  • Remote work with the ability and willingness to work closely with colleagues in an Eastern European Time Zone

How to Apply:

Please send an application to work@weplanet.org in English, including a brief covering letter, CV or resume, and two relevant samples of your work. We are committed to being a diverse and inclusive workplace, and people from communities that experience discrimination based on race, ethnicity, women, people with disabilities, and LGBTQ+ people are especially encouraged to apply.

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