Education Marketing and Outreach Specialist

4 weeks ago


Washington, Washington, D.C., United States Population Connection Full time
Job Summary

We are seeking a highly motivated and experienced Education Marketing and Outreach Manager to join our team at Population Connection. The successful candidate will be responsible for developing and implementing comprehensive marketing plans to promote our K-12 curriculum, teacher workshops, graduate course, and international student video contest.

Key Responsibilities
  • Develop and execute marketing campaigns across digital platforms, social media, email marketing, print, and other channels to promote our education programs.
  • Research and follow best practices for educational marketing, including the use of messaging that resonates with K-12 teachers and teacher education faculty at colleges and universities.
  • Develop and implement a strategy for marketing classroom resources, including email campaigns, print ads in teacher publications, partnerships with other organizations and associations, and beyond.
  • Track outputs and outcomes for all campaigns, analyze data, and adjust future outreach to maximize performance.
  • Travel to teacher conferences to network and to staff our exhibit hall booth.
  • Advise on social media strategy, develop content, and collaborate with colleagues who create posts.
Requirements
  • Minimum 5 years of experience in a marketing and/or outreach role, with experience in the education and/or non-profit sectors a plus.
  • Interest in K-12 education and our issue areas (population, environment, sustainability).
  • Experience using HubSpot or other CMS.
  • Self-starter with a leadership mindset.
  • Ability to work collaboratively with other team members and contractors.
  • Excellent organizational skills and careful attention to details.
  • Excellent communication skills (written and verbal).
What We Offer

We offer a competitive benefits package, including 401(k) matching, Health and Dental insurance, Flexible spending account, Parental leave, Professional development assistance, Life Insurance, and Paid time off.

Population Connection is an Equal Opportunity Employer, committed to Diversity, Equity, and Inclusion. We are a dynamic and growing organization, and we are excited to welcome a new team member to our team.



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