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Senior Audience Insights Specialist

4 weeks ago

Washington, Washington, D.C., United States Links Global Full time
Job Title: Communications Specialist/Audience Researcher

We are seeking a highly skilled Communications Specialist/Audience Researcher to join our marketing communications team at Links Global. This role will play a critical part in conducting audience research, analyzing data, and developing targeted communication strategies to promote public awareness, education, and outreach efforts for disease prevention and management.

Key Responsibilities:
  • Conduct comprehensive audience research, including surveys, focus groups, and data analysis, to understand audience preferences, needs, and behaviors.
  • Develop audience segmentation strategies to tailor communication messages and materials for specific target groups.
  • Collaborate with content creators and designers to develop impactful communication materials based on audience insights.
  • Work closely with the marketing communications team to create and implement communication plans that resonate with diverse audiences.
  • Monitor and analyze the performance of communication campaigns, providing data-driven recommendations for optimization.
Requirements:
  • At least 5 years of experience in marketing communications, with a focus on audience research and data analysis.
  • Proven experience in conducting audience research, segmentation, and developing targeted communication strategies.
  • Familiarity and experience working with federal agencies or organizations specializing in supporting public awareness, education, and outreach efforts to promote disease prevention and management, preferred.
What We Offer:
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

Links Global is an equal opportunity employer. We welcome applications from diverse candidates who share our commitment to promoting public awareness, education, and outreach efforts for disease prevention and management.