Content Marketing Manager

3 weeks ago

Washington, Washington, D.C., United States Adtalem Global Education Full time
About Adtalem Global Education

Adtalem Global Education is a leading provider of professional talent to the healthcare industry. Our mission is to educate and empower students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being, and beyond.

Job Description

We are seeking a highly skilled Content Marketing Manager to join our team at Adtalem Global Education. As a Content Marketing Manager, you will be responsible for delivering insightful creative and content across channels to successfully engage prospective students for our three Caribbean-based medical schools.

You will partner with all members of the Institutional Marketing group, channel teams (digital, social, email, paid), and other key stakeholders across the student lifecycle to deliver on creative needs and manage integrated multi-channel campaigns. This is a unique opportunity to bring your expertise in content marketing and project management to a dynamic and growing organization.

Responsibilities
  1. Lead status updates, workflow, prioritization, and planning process across initiatives.
  2. Lead the evaluation and development of tactical creative briefs in conjunction with Institutional Marketing and product marketing to deliver projects and brand needs.
  3. Evaluate and deliver against paid digital, social, and email briefs and creative needs working with internal and external creative resources to deliver on time and on budget.
  4. Work in partnership with social teams across existing and emerging social platforms (Facebook, Instagram, LinkedIn, Pinterest, TikTok) to develop content and creative strategies that drive engagement and response.
  5. Work with various internal functional departments, including Research, Business Intelligence, Media, Public Relations, Legal, and Academics, to gather information needed to be included or considered in creative assignments.
  6. Manage creative budgets and execution of authorized plans, purchase orders, and vendor payments. Approve advertising billing and invoices for payment. Communicate with agencies and outside vendors for billing issues and dispute resolution.
  7. Maintain accurate spending forecasts and update as needed; manage all activity for advertising budget tracking.
  8. Develop campaign performance KPIs with an eye to enrollments and brand development. Create scorecards, reports, and other tracking tools to track and analyze results of marketing/advertising campaigns and programs. Share results and recommendations to ensure goals are met.
  9. Lead agencies to present ongoing competitive positioning, spend, and analysis.
  10. Maintain a comprehensive DAM portal that organizes and contains all of the creative assets developed for Med Vet.
  11. Work with our brand and other agencies and internal teams to develop, refine, and/or execute the following, as needed:
    1. Communications guidelines, development, and maintenance of all image libraries - images, product shots, illustration/icons.
    2. Execution of brand platform, including creative audits, updates, and refreshes.
    3. Campaign style and messaging guides.
    4. Maintain and update library of legal and competitive claims.
Qualifications
  • Bachelor's Degree Required (preferably in Marketing or a related field).
  • A minimum of 5-8 years of progressive marketing and project management/account management experience is required. Agency experience is a plus.
  • Content, creative, and social strategy experience strongly preferred.
  • A proven record of success in developing and implementing brand/marketing plans and achieving business results and brand goals through brand activation activities.
  • Experience building and maintaining large-scale non-working budgets, invoicing, and partnership with Finance.
  • Proficient in Excel/Word/PowerPoint/Outlook. Experience in project management platforms such as WorkFront and DAM platforms such as Box and Canto- Adobe Workfront is preferred.
  • Thorough understanding of standards or brand health measurement and evaluation.
  • Be an analytical thinker. Ability to analyze and present data and findings clearly, concisely, and accurately; able to draw meaningful conclusions and indicated actions.
  • Must be a strong communicator. Write and create presentations. Sell ideas internally and externally: influence people both inside and outside of department to drive quality execution.
  • Ability to work cross-functionally. Working knowledge of marketing, acquisition, finance, consumer promotions to build effective partnerships throughout the organization.
  • Team player within Marketing group and across marketing teams and agencies.
  • Willingness to travel periodically, anticipating traveling once every 2-3 months for corporate meetings and/or creative production.
Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696 and $124,230. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements.

The position qualifies for the below benefits. Adtalem offers a robust suite of benefits including:

  • Health, dental, vision, life, and disability insurance.
  • 401k Retirement Program + 6% employer match.
  • Participation in Adtalem's Flexible Time Off (FTO) Policy.
  • 12 Paid Holidays.

For more information related to our benefits, please visit: [insert link]. You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation

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