Education Marketing and Outreach Specialist

3 weeks ago

Washington, Washington, D.C., United States Population Connection Full time

Education Marketing and Outreach Specialist

At Population Connection, we are seeking a skilled Education Marketing and Outreach Specialist to join our team. As a key member of our Population Education team, you will be responsible for developing and implementing comprehensive marketing plans to promote our K-12 curriculum, teacher workshops, graduate course, and international student video contest.

Key Responsibilities:

  • Develop and execute marketing campaigns across digital platforms, social media, email marketing, print, and other channels to promote our education programs.
  • Research and follow best practices for educational marketing, including the use of messaging that resonates with K-12 teachers and teacher education faculty at colleges and universities.
  • Collaborate with colleagues to synchronize all campaigns and maximize engagement and avoid audience burnout.
  • Track outputs and outcomes for all campaigns, analyze data, and adjust future outreach to maximize performance.
  • Travel to teacher conferences to network and to staff our exhibit hall booth.
  • Advise on social media strategy, develop content, and collaborate with colleagues who create posts.

Requirements:

  • Minimum 5 years of experience in a marketing and/or outreach role, with experience in the education and/or non-profit sectors a plus.
  • Interest in K-12 education and our issue areas (population, environment, sustainability).
  • Experience using HubSpot or other CMS.
  • Self-starter with a leadership mindset and excellent organizational skills.
  • Ability to work collaboratively with other team members and contractors.

This is a hybrid work position based in Washington, DC, with a current schedule of 2 days in the office and 3 days at home. If you are a motivated and experienced marketing professional looking to make a difference in education, we encourage you to apply.

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