Education Marketing and Outreach Specialist

2 days ago

Washington, Washington, D.C., United States Population Connection Full time

Job Summary:

The Education Marketing and Outreach Manager develops and implements comprehensive marketing plans to promote the program's K-12 curriculum, teacher workshops, graduate course, and international student video contest. This includes managing and executing marketing campaigns across digital platforms, social media, email marketing, print, and other channels.

Key Responsibilities:

  • Research and follow best practices for educational marketing, including the use of messaging that resonates with K-12 teachers and teacher education faculty at colleges and universities.
  • Develop digital and analog campaigns to market Population Education's graduate course and student video contest to middle and high school teachers.
  • Create lists of university education faculty to target with outreach about hands-on workshops for their preservice students.
  • Strategize, write, and send email outreach to university faculty, and hand off hot leads to colleagues who schedule and coordinate workshops.
  • Develop a strategy for marketing classroom resources, including email campaigns, print ads, partnerships, and beyond.
  • Synchronize all campaigns to maximize engagement and avoid audience burnout.
  • Track outputs and outcomes for all campaigns, analyze data, and adjust future outreach to maximize performance.
  • Travel to teacher conferences to network and staff the Population Education exhibit hall booth.
  • Advise on social media strategy, develop content, and collaborate with colleagues who create posts.

Requirements:

  • Minimum 5 years of experience in a marketing and/or outreach role, with experience in the education and/or non-profit sectors a plus.
  • Interest in K-12 education and Population Connection's issue areas.
  • Experience using HubSpot or other CMS.
  • Self-starter with a leadership mindset.
  • Ability to work collaboratively with other team members and contractors.
  • Excellent organizational skills and attention to detail.
  • Excellent communication skills.

About the Position:

This position is based in Washington, DC with a hybrid work schedule. Population Connection offers a competitive benefits package, including 401(k) matching, health and dental insurance, flexible spending account, parental leave, professional development assistance, life insurance, and paid time off.

Population Connection is an Equal Opportunity Employer, committed to diversity, equity, and inclusion. The Population Education program provides K-12 teachers with innovative lesson plans and professional development workshops to teach about human population growth and its impacts.

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