Executive Marketing Strategist

6 days ago

Washington, Washington, D.C., United States National Retail Federation Full time
Job Overview

The National Retail Federation is a leading trade association advocating for the retail industry's success. With its headquarters in Washington, D.C., NRF empowers retailers and local communities through education, inspiration, and communication. The retail sector contributes significantly to the U.S. economy, employing one in four Americans and generating $5.3 trillion in annual GDP.

We are seeking an experienced Executive Marketing Strategist to drive B2B event marketing campaigns and diverse industry programs. This role involves creating engaging experiences through an omni-channel approach and supporting the marketing team throughout campaign lifecycles.

About the Role

As an Executive Marketing Strategist, you will be responsible for driving brand awareness, increasing engagement, and growing attendance for NRF events and programs. You should have expertise in brand and digital marketing best practices, a passion for event marketing, strong project management skills, and experience with Salesforce Marketing Cloud.

This role requires creativity, attention to detail, and the ability to work in a fast-paced environment. If you are a self-starter with excellent interpersonal and communication skills, thrive in a team setting, and are committed to delivering high-quality results, we encourage you to apply.

Key Responsibilities
  1. Develop and execute hyper-personalized marketing campaigns for in-person and virtual events, as well as additional NRF programs, to meet headcount and revenue targets.
  2. Manage multichannel marketing efforts across platforms, including email, social media, paid media, direct mail, and others, to expand our reach, grow our database, and drive conversions for key initiatives.
  3. Support event website launches, unique landing page creation, and optimize existing web assets in coordination with multiple internal teams.
  4. Oversee campaign email calendars and email creative briefs, identify targets and testing opportunities, assist with email creation/deployment, and work with agency email partners to improve email performance using Salesforce Marketing Cloud.
  5. Utilize data analytics and insights in coordination with a data analyst to craft marketing campaigns, measure, optimize, and report on campaign performance to stakeholders, and present results in a compelling narrative that informs future decision-making.
  6. Assist with budget tracking and managing project timelines, ensuring seamless execution and delivery of marketing initiatives, and collaborate with the internal design team on marketing asset creation and distribution.
  7. Craft compelling content and relevant narratives for target audiences that maintain the voice and tone of the various NRF brands.
  8. Coordinate with agency partners, barter partners, and marketing vendors to handle contracts and communications, capitalizing on their strengths to maximize value and reach objectives.
  9. Stay ahead of the competitive landscape by sharing new marketing trends and emerging technologies that could be incorporated into marketing efforts to elevate event attendance and interest in NRF.
  10. Serve as a marketing resource for other departments and collaborate with cross-functional teams to support projects and keep programs on schedule.
Requirements
  • Bachelor's degree in marketing or a related field; or equivalent work experience.
  • Three years of experience in a marketing role.
  • Experience and proficiency in Salesforce Marketing Cloud is a must.
  • Agency experience/management and association experience are a plus.
  • Experience with website content management systems and marketing automation are a plus.
  • Strong project management skills with the ability to balance and prioritize time-sensitive tasks to meet deadlines.
  • Proficient in Microsoft Office (Excel, Word, PowerPoint).
  • Excellent interpersonal and communication skills.
  • Ability to work in a fast-paced environment with high attention to detail to deliver quality work and achieve results.
  • Disciplined self-starter with the ability to work both independently and as part of a team.
  • Seeks opportunities to be proactive and to enhance knowledge, skills, and abilities.
  • Demonstrates follow-through, the ability to adjust priorities, and effectively embrace change with creative solutions.
  • Ability to travel to support events if needed.
About Working at NRF

NRF offers a dynamic work environment, collaborative teams, and opportunities for professional growth and development. We are committed to diversity, equity, and inclusion and strive to create a workplace culture that reflects these values.

Location and Salary

Our office is located in Washington, D.C., and this role requires 3 days of in-office work per week. The estimated salary range for this position is $80,000 - $110,000 per year, depending on experience and qualifications.

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