Content Marketing Strategist

5 days ago

Washington, Washington, D.C., United States History Factory Full time
About History Factory

At the forefront of leveraging an organization's history to drive business success, History Factory has been pioneering innovative approaches since 1979. By combining meticulous research and expert insights with cutting-edge technology and creative expertise, they empower clients to unlock the full potential of their heritage.

The Role

We are seeking a skilled Content Marketing Strategist to join our dynamic team. This internal role will serve as the primary liaison between History Factory and its audiences, fostering engagement through targeted marketing campaigns. The ideal candidate will possess a unique blend of creative vision, technical acumen, and data-driven decision-making skills.

Main Responsibilities:

  • Develop compelling content for various platforms, including social media, blog posts, email marketing, and newsletters.
  • Collaborate with the Director of Marketing and Communications to create an editorial calendar that aligns with business objectives.
  • Analyze industry trends and develop thought leadership pieces to address emerging issues.

Key Skills and Qualifications:

  • Proficiency in content creation, editing, and publishing across multiple channels.
  • Strong analytical skills, with experience working with data to inform marketing strategies.
  • Familiarity with marketing automation tools, such as HubSpot and Marketo.
  • Basic design and video editing capabilities using Adobe Creative Suite or similar tools.
  • Excellent communication and project management skills, with the ability to work collaboratively across departments.

Evaluation Criteria:

  • Performance against supporting marketing and communications goals.
  • Dependability and responsiveness to business priorities.
  • Teamwork and professionalism.
  • Continual improvement and growth.

Work Environment:

This is an office-based role, requiring regular use of computer equipment and minimal exposure to noise levels.

We are committed to creating an inclusive workplace where everyone feels valued and empowered to contribute. History Factory is an equal opportunity employer and welcomes applications from diverse candidates.

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