Senior Developer Marketing Manager

4 weeks ago


Culver City, California, United States Apple Full time
About the Role

We are seeking a highly skilled and experienced Developer Marketing Manager to join our team at Apple Arcade. As a key member of our marketing team, you will be responsible for driving successful, scalable developer marketing initiatives aimed at acquiring new players and retaining existing subscribers.

Key Responsibilities
  • Develop and execute launch and sustained engagement campaigns for Apple Arcade's games, working collaboratively with developers and partners to drive developer growth and success.
  • Create internal processes and tools to enhance performance across the catalog, leveraging knowledge of the gaming industry and Apple Arcade's goals.
  • Build effective relationships both inside and outside of Apple, applying knowledge of the gaming industry to advance Apple Arcade's goals through our developer ecosystem.
  • Manage multiple projects and partner initiatives effectively and simultaneously, utilizing data to guide marketing strategy, execution, and optimization.
Requirements
  • 5-10+ years of partner marketing experience for a leading gaming company, including direct engagement with game developers.
  • Demonstrated success developing strategic, comprehensive gaming partner campaigns that drive business impact.
  • Deep experience with partner collaboration and account management, aligning goals and objectives externally and internally to execute a broad range of marketing initiatives.
  • Proven ability to utilize data to guide marketing strategy, execution, and optimization.
  • Ability to manage multiple projects and partner initiatives effectively and simultaneously.
  • Outstanding communication, organization, and interpersonal skills.
  • Knowledge of and passion for mobile games.
Preferred Qualifications
  • Demonstrated ability to build strong relationships across an organization.
  • Experience negotiating and building strong relationships with brand/IP owners and licensors.
  • Experience with end-user focused marketing campaign planning, execution, and measurement.
  • Strong presentation abilities, written and verbal, to all levels of an organization.
  • Degree in a related field of study or equivalent experience.
Additional Requirements

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $108,200 and $206,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan.

Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.



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