Public Relations Strategist

2 weeks ago


Minneapolis, Minnesota, United States Lola Red Full time
Job Overview

Salary: $85,000-$95,000

Position: PR Manager

Reports To: VP of PR

Objective: At Lola Red, we are not just participants in the industry; we are innovators. As a PR Manager, you will spearhead the development and implementation of comprehensive public relations and influencer marketing initiatives that elevate our clients' visibility. You will mentor a talented team of PR professionals, encouraging them to push boundaries and achieve outstanding results. Your mission is to ensure that every client project is a triumph, every team member flourishes under your guidance, and every opportunity is approached with creativity and strategic insight.

Key Responsibilities:

  • Strategic Public Relations & Influencer Marketing: Design and lead PR strategies that align with client objectives and key performance indicators.
  • Team Development: Foster a culture of growth and excellence within your team, empowering them to excel.
  • Media Relations: Cultivate and maintain strong relationships with media outlets to keep our clients in the spotlight.
  • Social Media Strategy: Integrate social media efforts into PR campaigns to enhance overall impact.
  • Business Development: Identify and pursue new business opportunities to drive agency growth.

Responsibilities Breakdown:

  • Media Relations Expertise: Develop and execute PR strategies that resonate across various media channels.
  • Provide insights on campaigns that address consumer needs and client challenges.
  • Leverage established media connections to enhance client visibility.
  • Create compelling PR materials, including pitches and press releases.
  • Conduct media training sessions to showcase agency expertise.

Strategic Planning:

  • Stay informed on industry trends to keep Lola Red and its clients at the forefront.
  • Encourage innovative thinking to drive impactful results.
  • Champion integrated campaigns that combine PR, influencer marketing, and social media.

Leadership & Oversight:

  • Contribute to the growth of Lola Red's PR division through talent acquisition and new initiatives.
  • Inspire creativity and problem-solving within your team.
  • Manage budgets effectively to ensure agency success.

Business Development:

  • Collaborate with business development teams to create winning PR strategies.
  • Identify opportunities for upselling and continuous improvement.

Administrative Duties:

  • Monitor team hours and client budgets to maintain profitability.
  • Ensure client KPIs are met and tracked transparently.

Qualifications:

  • 7–9 years of experience in public relations, preferably with a strong media relations background.
  • 3+ years of agency experience is advantageous.
  • Proven track record in leading and developing high-performing teams.
  • 5+ years of experience in strategic PR, marketing, or communications.
  • Strong understanding of the media landscape and earned media strategies.
  • Excellent project management and budgeting skills.
  • Exceptional written and verbal communication abilities.
  • Ability to manage multiple projects in a fast-paced environment.

Why Choose Lola Red:

  • Lead a dynamic team in an agency that values innovation.
  • Enjoy a flexible work environment tailored to industry demands.
  • Access growth and leadership opportunities within the agency.

Are you ready to redefine public relations and make a significant impact?



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