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Senior Public Relations Strategist

2 months ago


Minneapolis, Minnesota, United States Lola Red Full time
Job Description

**Job Title:** Senior Public Relations Strategist

**Reports To:** Vice President of Public Relations

**Job Summary:**

We are seeking a highly skilled Senior Public Relations Strategist to join our team at Lola Red. As a key member of our public relations division, you will be responsible for developing and executing strategic PR and influencer marketing campaigns that drive business results and enhance our clients' reputation.

Key Responsibilities:

  • Media Relations Mastery:
    • Develop and implement PR plans that resonate across all media platforms and drive client success.
    • Provide strategic insights on campaigns that speak directly to consumer needs and solve client challenges.
    • Utilize strong media relationships at local, regional, and national levels to keep clients in the spotlight.
    • Develop and polish PR materials—pitches, press releases, talking points, and more—that capture attention.
    • Maintain a network of close-knit freelance media contacts that can be tapped into for any campaign.
    • Represent Lola Red with confidence, conducting media training sessions and interviews that showcase our expertise.
  • Strategic Thinking & Planning:
    • Stay ahead of industry trends, ensuring Lola Red and its clients are always leading, never following.
    • Bring a futuristic mindset to the table, pushing boundaries and introducing innovative ideas that drive results.
    • Champion integrated campaigns that seamlessly blend PR, influencer marketing, and social media, delivering measurable business impact.
  • Departmental Oversight & Leadership:
    • Play a pivotal role in growing Lola Red's PR division, from hiring top talent to exploring new business ventures.
    • Lead with vision and determination, solving problems, inspiring creativity, and removing barriers for your team and clients.
    • Manage budgets with an eye for detail, ensuring all activities contribute to the agency's overall success.
    • Demonstrate deep knowledge of integrated PR campaigns, guiding your team to meet KPIs and stay ahead of the curve.
    • Conduct status reviews and team meetings that align with Lola Red's entrepreneurial spirit and EOS processes.
    • Foster a positive work environment by embodying and promoting Lola Red's core values:
      • We are professional partners.
      • We lead with honesty and transparency.
      • We embrace challenges and play to win.
      • We are all in.
    • Business Development:
      • Collaborate with the new business team to create and pitch strategic PR campaigns that win clients.
      • Actively seek and close new business opportunities, ensuring Lola Red continues to grow and thrive.
      • Stay informed about clients' industries, using your knowledge to identify upsell opportunities and drive continuous improvement.
      • Consistently deliver fresh, creative ideas that keep clients coming back for more.
    • Administrative Excellence:
      • Stay on top of team hours and client budgets, making adjustments as needed to maintain profitability.
      • Ensure that client KPIs are met and tracked through Lola Red's EOS scorecard, maintaining transparency and accountability.

Requirements:

  • 5-8 years in public relations, with a preference for a strong media relations background.
  • 3+ years of agency experience is a plus.
  • Proven leadership in managing and developing a high-performing team.
  • 5+ years of experience in relationship building and strategic PR, marketing, or communications.
  • Deep understanding of the current media landscape and earned media strategies, with established media relationships at the local, regional, and national levels.
  • Strong project management and budgeting skills.
  • Excellent written and oral communication skills, including proofreading and editing.
  • Ability to manage multiple projects simultaneously in a fast-paced, flexible work environment.

Why Lola Red:

  • Lead a team and drive business growth in an agency with an entrepreneurial spirit.
  • Enjoy a flexible work environment that adapts to the needs of our dynamic industry.
  • Take advantage of growth and leadership opportunities, both in-house and with industry organizations.
  • Gain valuable management experience with direct oversight of integrated team members.