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Minneapolis Public Relations Specialist
2 months ago
Position: PR Strategist
Company: Lola Red
Reporting To: PR Manager
Objective: Become an integral part of a dynamic team in a client-oriented position where you will craft and execute cutting-edge public relations strategies to enhance Lola Red's brand image. As a PR Strategist, you will spearhead innovative public relations initiatives tailored for the digital landscape, creating campaigns that resonate with client goals while working closely with our Digital + Social teams for cohesive integrated experiences. Your strategic vision will be pivotal to our public relations achievements.
Key Focus Areas:
- 50% PR Implementation: Propel high-impact PR activities to keep our clients prominently featured.
- 25% Strategic Leadership: Provide inspirational guidance to motivate and direct our teams.
- 15% Client Relations: Build and maintain robust client relationships to ensure satisfaction and success.
- 10% Business Development: Innovate PR strategies to attract new business opportunities.
Core Responsibilities:
Media Engagement:
- Formulate compelling PR strategies and oversee their execution, ensuring clients shine.
- Assist in drafting essential documents such as pitches, press releases, and talking points.
- Collaborate with Digital + Social teams to enhance integrated campaign efforts.
- Provide strategic insights for comprehensive campaigns that meet client needs.
- Leverage strong media connections to achieve exceptional outcomes.
- Maintain a network of freelance media professionals.
- Conduct media training sessions and interviews.
- Stay informed on industry developments relevant to Lola Red and its clients.
Leadership Duties:
- Engage in departmental meetings to align PR initiatives and assess success.
- Educate the PR team on effective public relations practices.
- Collaborate with account teams to meet objectives and ensure client satisfaction.
- Mentor and support the PR team for their personal and professional development.
Business Development Activities:
- Work with the growth team to devise PR campaigns for new clients.
- Create presentations and proposals for potential business opportunities.
- Identify and pursue new client prospects.
- Research client industries for insights and upselling opportunities.
- Maintain client relationships through exceptional work and innovative ideas.
Qualifications:
- 3-5 years of experience in public relations, with a focus on media relations.
- 2+ years in an agency environment.
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- Demonstrated leadership in team management.
- Experience in client-facing roles with strong public relations skills.
- Familiarity with the media landscape and earned media strategies.
- Excellent project management and communication abilities.
- Capacity to manage multiple projects in a fast-paced setting.
If you are eager to contribute to impactful public relations campaigns, Lola Red offers an environment where you can thrive. Help us shape narratives and engage audiences with remarkable stories.
