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Senior Digital Channel Strategist
2 months ago
Sr. Digital Channel Strategist at Star Tribune Media
Star Tribune Media, a leading news organization in the Upper Midwest, is seeking a Senior Digital Channel Strategist to drive strategies for data gathering and insights to enhance performance in digital media channels.
Job Summary:
The ideal candidate will collaborate with internal teams and advertisers to optimize programmatic channels and digital media campaigns. By leveraging industry trends and analytics, the Senior Digital Channel Strategist will deliver actionable recommendations to elevate campaign performance.
Responsibilities:
- Implement test-and-learn methodologies across various platforms and audiences to establish performance benchmarks.
- Consult with teams and advertisers to enhance digital business performance and retention.
- Maximize ad revenue and campaign performance through yield optimizations.
- Analyze marketing campaigns based on KPI's and objectives.
- Stay updated on industry best practices, develop digital optimization techniques, and maintain best practices.
- Collaborate with vendors/clients to evaluate online advertising program effectiveness.
- Manage ad-hoc requests efficiently.
Qualifications:
- Minimum 3 years' experience in paid media or web analytics, preferably in agency or brand settings.
- Proficiency in DSPs, exchanges, and Ad Server technologies.
- Experience with Analytics tools and DMPs supporting audience strategies.
- Strong knowledge of digital products including SEM, SEO, Display, and Paid Social.
- Proficiency in MS Excel and Bachelor's degree in a related field.
- Experience with Tag Management Solutions is a plus.
- Knowledge in lead generation and sales funnel conversion preferred.
About Star Tribune:
Star Tribune Media is on a mission to redefine local news by driving innovation in media. We value a diverse and inclusive workplace, offering exceptional benefits and opportunities for personal and professional growth.
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