Head of Marketing Strategy

2 weeks ago

Itasca, Illinois, United States Diverzify Full time
Job Overview

About Diverzify...

Diverzify stands as the largest and most esteemed provider of commercial flooring installation services in the industry, boasting over 60 locations nationwide and a dedicated workforce of nearly 3,000 professionals. Our forward-thinking vision and collaborations with leading companies distinguish us in the market. Working with us means being part of a dynamic and diligent team, offering competitive compensation, flexible work schedules, and comprehensive benefits including medical, telehealth, mental health support, prescription coverage, HSA/FSA, life insurance, vision and dental plans, and a 401k retirement plan.

Position Summary...

At Diverzify, we recognize that our employees are the cornerstone of our success. We are in search of an AMA-credentialed Marketing Director to spearhead the marketing development and execution for our diverse portfolio of national commercial interior finishes brands. You will utilize your proficiency in marketing automation and multi-brand strategies to enhance lead generation, elevate brand visibility, and foster customer engagement across all our brands. The primary objective of this role is to guide our marketing team and resources to achieve consistent year-over-year growth in sales-qualified leads (SQLs) and project opportunities for our family of brands.

Key Responsibilities:

What We Are Looking For...

  • Assist in the ongoing development and execution of a comprehensive multi-brand marketing strategy for our collection of interior finishes companies.
  • Conduct market research and analysis to uncover opportunities, trends, and competitive insights.
  • Lead, mentor, and hold accountable our internal marketing team.
  • Oversee our Salesforce Marketing Cloud environment to design and implement targeted marketing campaigns across various channels (email, social media, etc.).
  • Collaborate with our IT and CRM technology teams to manage and enhance marketing automation workflows to nurture leads and drive conversions.
  • Drive digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
  • Enhance the company's online presence and website performance to boost traffic and lead generation.
  • Establish and maintain brand guidelines, ensuring consistent messaging across all platforms.
  • Work closely with the sales team to create effective sales tools and materials.
  • Plan and execute industry events, trade shows, and webinars to showcase Diverzify's products and services.
  • Partner with our brand and digital marketing agency to analyze marketing performance and report on key metrics (ROI, lead generation, etc.).
  • Foster a collaborative and innovative team culture that promotes creativity and accountability.
  • Develop and manage the marketing budget, ensuring optimal resource allocation.
  • Mentor and guide a team of marketing professionals and our inside sales team.
Qualifications:

Essential Requirements:

  • Experience managing a marketing team of at least 3 individuals.
  • A minimum of 3 years of experience in Private Equity-backed organizations.
  • 3+ years of experience in organizations with over 1,000 employees.
  • Proven track record in developing and implementing successful multi-brand marketing strategies.
  • 5+ years of experience with Salesforce Marketing Cloud or Pardot.
  • Strong understanding of multi-brand B2B marketing strategies.
  • Excellent analytical and reporting capabilities.
  • Experience in the commercial interior finishes sector is highly desirable.
  • Strong leadership, communication, and interpersonal skills.
  • Ability to manage multiple priorities and deadlines in a fast-paced environment.

Preferred Qualifications:

  • Bachelor's degree in Marketing.
  • Master of Business Administration.
  • Accreditation by the AMA.
  • 3+ years of leadership experience.
  • B2B experience within the commercial interiors industry is highly desired.
  • 3+ years of experience working with multi-branded entities.

Diverzify is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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