Community Engagement and Marketing Specialist

2 weeks ago

Chicago, Illinois, United States HACE Full time
Job Overview

Benefits:

  • 401(k)
  • Paid time off
  • Dental insurance
  • Health insurance

HACE is a national nonprofit organization committed to the advancement of Latino professionals. Established in 1982, HACE has been a vital resource for Latinos in the workplace and offers expertise for employers in attracting, retaining, and developing Latino talent. HACE advocates for Latino professionals and their career growth in collaboration with employers and educational institutions. We support Latino professionals and students across the U.S. For more information, please visit our website.


POSITION HIGHLIGHTS

As a Community Engagement and Marketing Specialist, you will play a crucial role in enhancing our connection with HACE members and program alumni. Your mission will be to ensure that every member feels valued through our content, campaigns, collaborations, and daily interactions. We seek an individual who is a natural relationship builder with outstanding communication skills and a passion for learning new digital tools and platforms. You will thrive in a collaborative virtual environment, effectively manage your tasks and time, and know when to seek assistance and guidance. Creativity, a love for digital communities, self-motivation, and a talent for relationship-building are essential for this role. You will report directly to HACE's Director of Marketing & Communications.


Travel Requirements:

Ability to travel as needed, up to 20%.


KEY RESPONSIBILITIES
MARKETING & COMMUNICATIONS
  • Oversee HACE's email communications to members and key stakeholders.
  • Curate and compose content for up to two weekly blog articles.
  • Collaborate closely with the design team to create promotional materials for programs and events.
  • Assist other marketing team members with additional initiatives as required.

PROGRAM MARKETING
  • Develop and implement marketing strategies to support the goals of the programs department, including program promotion, market expansion, scholarship initiatives, and coaching programs.
  • Manage branding and updates for each program's promotional materials.
  • Coordinate and oversee details for HACE events organized by the programs team and auxiliary boards, including engaging copy, logistical support, and promotion.

COMMUNITY & ALUMNI ENGAGEMENT
  • Articulate the unique and impactful voice of HACE through engaging and strategic content, virtual gatherings, and events.
  • Devise and execute a community engagement strategy to foster member growth.
  • Collaborate with the Programs team to create and implement an alumni communication and engagement plan.
  • Highlight member and alumni achievements in social media posts, stories, and events.
  • Manage all aspects of our LinkedIn Group, including post updates, member engagement, and content creation.
  • Formulate a strategy to expand the HACE community within our Mighty Network platform.
  • Organize and maintain membership databases for efficient communication.
  • Conduct regular outreach to new members through calls, social media, or emails, including an onboarding program.
  • Evaluate and analyze the effectiveness of posts and virtual events to establish and achieve measurable KPIs (e.g., audience growth, engagement).
  • Stay informed about trends and discussions within the Hispanic/Latinx community.

EVENT SUPPORT
  • Assess and analyze the effectiveness of posts and virtual events to establish and achieve measurable KPIs (e.g., audience growth, engagement).
  • Participate in HACE events as necessary (both virtual and in-person).

QUALIFICATIONS
  • Bachelor's degree (minimum) in Marketing, Business, or a related field.
  • 3+ years of experience in community management (digital preferred), social media strategy, event production, or a related field.
  • Proven ability to enhance community engagement is a plus.
  • Exceptional writing and organizational skills.
  • High proficiency with popular virtual events and social media platforms and applications such as Mighty Networks, Zoom, Facebook, Twitter, TikTok, LinkedIn, YouTube, Instagram, etc.
  • Familiarity with CRM systems and/or Hubspot or willingness to learn.
  • Ability to work independently, make decisions, and drive actions to achieve goals without direct supervision.
  • Capacity to thrive in a fast-paced, collaborative team environment.
  • Ability to connect positively with individuals from diverse backgrounds and professional levels.
  • Willingness to travel as needed, up to 20%.

This is a remote position.

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