Digital Platforms Manager

2 days ago

WinstonSalem, North Carolina, United States InsideHigherEd Full time
Job Summary

We are seeking a highly skilled Digital Platforms Manager to join our team at Wake Forest University. The successful candidate will be responsible for developing and implementing a comprehensive digital growth strategy, managing all digital platforms, and coordinating optimal execution for organizational staff.

Key Responsibilities
  • Digital Growth Strategy:
    • Develop and implement a comprehensive digital growth strategy aligned with the station's strategic priorities.
    • Identify new market opportunities and emerging trends to keep the station ahead of competitors in the digital media landscape.
    • Develop and implement a strategy for the launch, growth, and maintenance of the WFDD phone app.
  • Leadership and Advocacy:
    • Serve as a key leader and advocate for our digital audience, working to bring the best of our journalism and storytelling to a broader, younger, and more diverse audience.
    • Collaborate with the Marketing Manager to plan and execute growth strategies and engagement tactics, while driving the digital product roadmap from a content and audience perspective.
  • Content Creation and Editing:
    • Post and schedule news and program content on Facebook, X, Instagram, and/or other platforms as deemed appropriate.
    • Edit and post news and program content to our website following AP Style.
    • Assist with the management of the CMS, homepage, and mobile app to ensure up-to-date and engaging content.
  • Multimedia Production:
    • Create video, 360-degree photos, photographic, and infographic content for social media, blogs, newsletters, and stories.
    • Distribute audio, text, video, and visual content across platforms.
  • Newsletters:
    • Create, edit, and distribute newsletters to keep our audience informed and engaged.
    • Track and analyze newsletter performance to continually improve engagement and reach.
  • Audience Development:
    • Grow and measure social media and online audiences.
    • Analyze engagement metrics to refine strategies and optimize content performance.
    • Ensure effective use of digital platforms and social media for audience engagement.
  • Innovation and Experimentation:
    • Experiment with emerging technologies and social/digital platforms to develop best practices adaptable across the content organization.
    • Stay updated with industry trends to implement innovative strategies.
  • Project Management and Campaigns:
    • Create and manage successful digital content projects and campaigns.
    • Thrive in a deadline-driven environment where attention to detail and accuracy are key.
  • Collaboration and Communication:
    • Communicate effectively and work well both independently and as part of a team.
    • Proactively seek solutions to challenges and be an effective problem-solver.
    • Be comfortable with different content management systems.
  • Public Service Commitment:
    • Support the station's mission of serving the public and our commitment to diversity, equity, and inclusion.
    • Be punctual, reliable, and willing to occasionally work weekend and evening hours.
Requirements
  • A four-year degree in a related field and a minimum of 2 years of experience managing social media accounts for a newsroom or media outlet or comparable experience.
  • Proven multi-platform leadership with expertise in SEO, data and analytics, digital design and data visualization, social strategy and engagement, curation, aggregation, and breaking news.
  • Strong news judgment and the ability to make editorial decisions quickly and accurately.
  • Proficient in editing photos, audio, and video.
  • Working knowledge of social insights tools and Google Analytics.
  • Bachelor's degree in a related field or equivalent work experience.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively in a fast-paced environment.
  • Experience with project management and community engagement initiatives.
  • Proficiency with Adobe Creative Suite.
  • Experience with graphic design, visual production, and editing.
  • Passion for the station's mission and public service values.
Preferred Qualifications
  • Familiarity with public radio news programming.
  • Experience with content management systems (CMS).
  • Knowledge of SEO best practices.
  • Familiarity with digital advertising and promotions.
  • Creative problem-solving skills and the ability to adapt to changing priorities.
  • Experience in equity, diversity, and journalism ethics.
  • Ability to learn quickly and be flexible.
  • Ability to work well both independently and in a small group.
  • Ability to lift light equipment (approximately 5-10 pounds).
  • Ability to always present and display a professional demeanor.
  • Ability to meet the requirements of the University's automobile insurance, including a valid driver's license.
Accountabilities
  • Responsible for own work
Physical Requirements
  • Sedentary work primarily involves sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists, hands, and/or fingers; and assessing the accuracy, neatness, and thoroughness of the work assigned.
Environmental Conditions
  • No environmental conditions

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee's supervisor.

To help provide a safe learning and living community, Wake Forest University conducts background investigations and drug screens for all final candidates being considered for employment.

Wake Forest seeks to recruit and retain a diverse workforce and encourages qualified candidates across all group demographics to apply.

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