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Market Development Manager

2 months ago

WinstonSalem, North Carolina, United States InsideHigherEd Full time

Job Summary:

We are seeking a highly skilled and experienced Market Development Manager to lead our Triangle and Eastern Carolina regions. As a key member of our team, you will be responsible for driving membership growth, retention, and engagement in these areas.

Key Responsibilities:

  • Prospective Member Management:
    • Develop and execute strategies to identify, recruit, and onboard new members
    • Manage a pipeline of prospective members and maintain regular communication
    • Clearly articulate the value proposition and benefits of membership to prospective members
  • New Member Experience Management:
    • Ensure a seamless onboarding process for new members, including confirmation of membership and provision of orientation
    • Provide ongoing support and assistance to new members to ensure a positive experience
  • Existing Member Experience Management:
    • Develop and implement strategies to enhance member engagement and retention
    • Host regular membership calls to gather feedback and insights
    • Provide ongoing support and assistance to members to maintain high satisfaction and retention rates
  • Data Management:
    • Utilize our data management platform to track and manage member data and prospects
    • Maintain accurate and up-to-date member information
  • Center Development and Strategy:
    • Contribute to the development of strategies to drive membership growth and engagement
    • Collaborate with the team to align membership activities with the Center's budget and goals

Requirements:

  • Statewide travel required
  • Ability to work independently and as part of a team
  • Excellent communication and interpersonal skills
  • Strong analytical and problem-solving skills

Wake Forest University is an Equal Opportunity Employer:

We are committed to diversity, equity, and inclusion in the workplace and are proud to be an equal opportunity employer. We welcome applications from diverse candidates and encourage qualified individuals to apply.