Business Development Liaison for Cardiology Services

2 days ago

Dallas, Texas, United States 99 Healthcare Management Full time
{"title": "Business Development Liaison for Cardiology Services", "subtitle": "Promote Our Cardiology Practice in Dallas and Rockwall", "content": "

We are seeking a highly motivated and experienced Business Development Liaison to join our esteemed cardiology practice, Connected Cardiovascular Care Associates, serving the Dallas and Rockwall areas.

This position is responsible for developing and executing comprehensive marketing strategies to promote our cardiology services, increase patient engagement, and raise awareness of our practice in both locations.

Key Responsibilities:

  • Develop and execute effective field marketing strategies and campaigns to promote our cardiology practice in the Dallas and Rockwall areas.
  • Collaborate with the marketing team to create compelling content, including brochures, presentations, and promotional materials, that effectively communicate the value and benefits of our cardiology services to the target audience.
  • Identify and establish strong relationships with referring physicians, primary care providers, and healthcare professionals in Dallas and Rockwall to drive patient referrals and foster collaborative partnerships.
  • Plan and organize local events, health fairs, and community outreach programs in both locations to increase awareness of our cardiology practice and educate the public about cardiovascular health.
  • Conduct thorough market research and analysis specific to Dallas and Rockwall to identify opportunities, market trends, and competitive intelligence to inform marketing strategies and tactics.
  • Utilize various marketing channels, including digital platforms, social media, email marketing, and print media, to deliver targeted messaging and drive patient engagement in both Dallas and Rockwall.
  • Measure and analyze the effectiveness of marketing initiatives, track key performance indicators (KPIs), and provide regular reports on marketing campaign results and return on investment (ROI) for both locations.
  • Stay up-to-date with industry developments, advancements in cardiology, and competitor activities in both Dallas and Rockwall to adapt marketing strategies accordingly.
  • Collaborate closely with internal stakeholders, including physicians, practice managers, and administrative staff, in both locations to ensure alignment of marketing efforts with practice goals and objectives.
  • Ensure compliance with all relevant healthcare regulations and marketing guidelines.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent experience).
  • Healthcare background preferred but not required.
  • Proven track record of successful field marketing experience, preferably within the healthcare industry or a cardiology practice.
  • Strong understanding of marketing principles and strategies, with demonstrated expertise in developing and implementing effective marketing campaigns.
  • Knowledge of cardiology terminology, procedures, and services is highly desirable.
  • Excellent communication and interpersonal skills, with the ability to engage effectively with referring physicians, healthcare professionals, and community members in both Dallas and Rockwall.
  • Proficiency in analyzing data, identifying insights, and making data-driven decisions to optimize marketing efforts.
  • Self-motivated with the ability to work independently as well as collaboratively within a team.
  • Strong organizational skills, including the ability to manage multiple projects and prioritize tasks effectively.
  • Flexibility to attend evening or weekend events, as needed, in both Dallas and Rockwall.
  • Valid driver's license required, and willingness to travel between Dallas and Rockwall for meetings, events, and collaborations.

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule: Monday-Thursday, 8:30 am-5 pm and Friday 8:30 am - 3 pm. No weekends or after hours.

Learn more about our company and its culture by visiting our website.

"}

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