Email Marketing Specialist

7 days ago


Franklin, Tennessee, United States TruGreen Full time
Job Description

Job Summary:

We are seeking a highly skilled Email Marketing Specialist to join our team at TruGreen. As an Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns that drive customer engagement and revenue growth.

Key Responsibilities:

  • Develop and execute email marketing campaigns across the customer lifecycle, including prospecting, nurturing, and win-back campaigns.
  • Collaborate with cross-functional teams, including Content and Compliance, to ensure consistent and compliant brand messaging.
  • Design and execute email campaigns, including building emails from templates and HTML, copywriting, and asset coordination.
  • Manage and execute email marketing calendar and ensure alignment with internal stakeholders and business priorities.
  • Plan, execute, and report back on A/B tests to inform future planning and program optimizations.
  • Update and maintain email program documentation.
  • Perform QA to ensure proper rendering and near flawless campaign execution.
  • Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas.
  • Support management of agency relationship.
  • Support email prospecting efforts, including agency management and routing of creative assets.
  • Support the overarching strategy for automating marketing processes, including segmentation, drip campaigns, SMS, and behavioral triggers for net new leads.
  • Collaborate with other marketing teams, including social media, content, and paid advertising, to ensure a cohesive, cross-channel marketing approach for lead nurture and acquisition.

Requirements:

  • Bachelor's degree in marketing, business, economics, or a related field.
  • Proven experience (3+ years) in email marketing, with hands-on experience building email campaigns.
  • Proficiency with marketing automation tools, such as Marketo, HubSpot, Pardot, or similar platforms.
  • Detailed knowledge of email regulations and best practices.
  • Experience in engaging and analyzing the performance of a large email marketing database.

Preferred Qualifications:

  • Results-oriented mindset with a focus on achieving and exceeding lead acquisition and nurturing goals.
  • Clear communicator with excellent interpersonal skills.
  • Experience establishing and maintaining relationships across teams and at all levels with both internal stakeholders and external partners.
  • Ability to identify operational gaps/opportunities and implement solutions.
  • Curious and analytical thinker, who loves formulating questions and seeking answers.
  • Strong technical acumen and core understanding of marketing functions/systems.
  • Proven ability to conceptualize solutions and creatively problem-solve.

Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



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