Associate Director, DMD Marketing Lead
4 weeks ago
Job Title: Associate Director, DMD Marketing
Job Summary
The Associate Director of DMD Marketing will be a critical member of the brand team responsible for executing marketing strategies to support the commercial success of our DMD product portfolio. This role involves collaborating with cross-functional teams to help drive product launches, market penetration, and brand awareness.
Key Responsibilities
- Lead the implementation of the DMD brand strategy through effective execution of branded and unbranded tactics across key marketing channels. Ensure all efforts meet or surpass brand objectives.
- Partner effectively with clinical, regulatory, medical affairs, and sales teams to ensure alignment of marketing strategies with overall business objectives and ensure consistency of brand messaging across all channels.
- Build and maintain strong relationships with external stakeholders, including patient advocacy groups, healthcare professionals, and key opinion leaders to enhance brand recognition, credibility, and loyalty within the DMD community.
- Oversee the development and execution of marketing specific activities related to medical conventions, exhibits, and trade shows.
- Partner with market research, medical, and sales teams to ensure customer insights and emerging trends in the marketplace inform marketing strategies and tactics.
- Collaborate with the digital marketing team to ensure strategic alignment across all marketing plans and initiatives. Leverage digital tools and analytics to optimize marketing efforts and enhance customer engagement.
- Effectively manage agency partners to ensure strong alignment with marketing strategy, business processes, and project plans.
- Manage budget for key marketing tactics, ensuring efficient allocation of resources to maximize ROI. Monitor and report on the effectiveness of marketing activities.
- Ensure all marketing activities comply with regulatory and legal requirements, including promotional review processes, advertising standards, and industry guidelines.
Requirements
- Bachelor's degree in Marketing, Business, Life Sciences, or a related field. An advanced degree (MBA, MS) is a plus.
- 7+ years of experience in marketing within the biotechnology or pharmaceutical industry, with a focus on rare diseases or specialty markets.
- Experience with successful product launches and brand management in a highly regulated environment.
- Previous experience with DMD or neuromuscular disorders is a plus.
- Previous experience with infused medicines and understanding of buy and bill dynamics and landscape is a plus.
- Strong strategic thinking, analytical, and problem-solving skills.
- Strong communication and presentation skills, with the ability to engage and influence internal and external stakeholders.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Ability to work effectively in a strongly collaborative and matrixed environment.
- Knowledge of regulatory and compliance requirements in pharmaceutical marketing.
- Requires approximately 25% travel.
What We Offer
- The base salary range for this role is $180,200 - $199,200. The final compensation will be commensurate with such factors as relevant experience, skillset, internal equity, and market factors.
- Avidity offers competitive compensation and benefits, including the opportunity for annual and spot bonuses, stock options, and RSUs, as well as a 401(k) with an employer match.
- A comprehensive wellness program, including coverage for medical, dental, vision, and LTD, and four weeks of time off.
- A commitment to learning and development, including a variety of programming internally developed by and for Avidity employees, opportunities for job-specific training offered by industry, and an education reimbursement program.
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