Digital Marketing Director
3 weeks ago
About the Role:
Scripps Health is seeking a seasoned Digital Marketing Director to oversee the governance and execution of our consumer-facing web properties and digital marketing initiatives. This key position will ensure compliance with exceptional user experience design principles, accessibility requirements, and regulatory mandates.
Key Responsibilities:
- Collaborate with IT, clinical teams, and other stakeholders to integrate web products with electronic health records (EHR) systems.
- Utilize data analytics and market research to inform web product development and to optimize digital marketing campaigns for maximum effectiveness and ROI.
- Lead cross-functional teams to deliver high-quality digital products that align with business objectives and provide value to patients and providers.
- Lead and manage SEO/SEM, marketing strategy, and display advertising campaigns within budget.
Requirements:
- Minimum of 8-10 years of experience in digital marketing and web product management, with a strong preference for experience in the healthcare industry.
- Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Information Systems or a related field.
What We Offer:
At Scripps Health, we are leaders in delivering high-quality acute healthcare services, committed to providing immediate and life-saving care when it matters most. Our mission is to deliver compassionate, patient-centered care with a focus on rapid response, advanced medical treatments, and a multidisciplinary approach that ensures the best possible outcomes for patients in critical need.
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