Digital Marketing Director

3 weeks ago


San Diego, California, United States The E.W. Scripps Company Full time

About the Role:

Scripps Health is seeking a seasoned Digital Marketing Director to oversee the governance and execution of our consumer-facing web properties and digital marketing initiatives. This key position will ensure compliance with exceptional user experience design principles, accessibility requirements, and regulatory mandates.

Key Responsibilities:

  • Collaborate with IT, clinical teams, and other stakeholders to integrate web products with electronic health records (EHR) systems.
  • Utilize data analytics and market research to inform web product development and to optimize digital marketing campaigns for maximum effectiveness and ROI.
  • Lead cross-functional teams to deliver high-quality digital products that align with business objectives and provide value to patients and providers.
  • Lead and manage SEO/SEM, marketing strategy, and display advertising campaigns within budget.

Requirements:

  • Minimum of 8-10 years of experience in digital marketing and web product management, with a strong preference for experience in the healthcare industry.
  • Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Information Systems or a related field.

What We Offer:

At Scripps Health, we are leaders in delivering high-quality acute healthcare services, committed to providing immediate and life-saving care when it matters most. Our mission is to deliver compassionate, patient-centered care with a focus on rapid response, advanced medical treatments, and a multidisciplinary approach that ensures the best possible outcomes for patients in critical need.



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