Senior Manager/Associate Director, Marketing Analytics
4 weeks ago
The Senior Manager/Associate Director, Marketing Analytics will be responsible for leading the development and implementation of data-driven marketing strategies to support oncology product launches and market penetration. This role will involve translating data into insights and stories that drive change in marketing strategy and tactics.
Key Responsibilities:
• Develop and implement data-driven strategies to support oncology product launches and market penetration.
• Translate data into insights and stories that drive change in marketing strategy and tactics.
• Lead test/control analyses for various campaigns and build coordinated recommendations on marketing's ability to generate positive results across products and measure effectiveness of all marketing programs.
• Analyze key marketing channels/tactics/campaigns to assess what is driving the best outcomes and how to replicate it.
• Identify key markers of effectiveness for marketing campaigns and educational activities and own and drive design of internal marketing dashboards to monitor key performance indicators.
Requirements:
Bachelor's degree or higher in Business Analytics, Marketing, Engineering, or a related field. 7+ years of overall experience for the Senior Manager level and 8+ years for the Associate Director level. Experience in marketing analytics or advanced analytics, data segmentation and reporting within a customer relationship management (CRM) and marketing automation system, and collaborating effectively with sales and/or marketing leaders and leading by influence.
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