Marketing Operations Director

2 days ago

San Diego, California, United States BioSpace, Inc. Full time
Job Title: Director of Marketing Operations

At Avidity Biosciences, we are seeking a highly skilled Director of Marketing Operations to join our team. As a key member of our marketing leadership team, you will be responsible for developing and executing comprehensive marketing operations strategies that align with our business objectives and support our overall marketing plan.

Key Responsibilities:
  • Design, implement, and continuously improve marketing policies, processes, workflows, and best practices to enhance operational efficiency and effectiveness.
  • Lead the promotional/medical material review function, including team structure, organizational design, and resource management.
  • Partner with IT and digital marketing leads to optimize promotional material review for digital channels.
  • Oversee the print content lifecycle, including implementation of fulfillment systems, creation of process documentation, and development of training materials, ensuring alignment with compliance requirements.
  • Accountable for speaker and ambassador program structure, design, and field execution.
  • Plan and execute high-profile meetings and events to ensure alignment with Avidity's strategic goals.
  • Ensure seamless integration and utilization of marketing technologies and sales CRM systems to drive marketing performance.
  • Partner with brand leads, IT, and the digital center of excellence to develop marketing performance metrics and KPIs.
  • Monitor and analyze campaign performance, market trends, and competitive landscape to provide actionable insights and recommendations.
  • Manage the marketing operations budget, including forecasting, tracking expenditures, and ensuring cost-effective use of resources.
  • Support process audits and compliance discussions to help drive and measure policy adherence and maintain compliance standards.
  • Work closely with other departments, including sales, commercial operations, finance, legal, and compliance to align marketing operations with broader organizational goals and ensure cohesive execution.
  • Build, mentor, and manage a high-performing marketing operations team. Foster a collaborative and innovative environment that drives growth and excellence.
  • Oversee relationships with external vendors and agencies. Evaluate and manage partnerships to ensure alignment with marketing objectives and optimal performance.
Requirements:
  • 10+ years of experience in marketing operations, with at least 6 years in a leadership role. Experience in the biotechnology or life sciences industry is highly desirable.
  • Bachelor's degree in Marketing, Business Administration, Biotechnology, or a related field. An MBA or advanced degree is a plus.
  • Launch experience with a history of building systems and processes from the ground up.
  • Experience with Veeva Vault PromoMats.
  • Strong understanding of marketing automation tools, CRM systems, and data analytics platforms. Proven track record in process improvement, strategic planning, and performance measurement.
  • Excellent leadership, communication, and interpersonal skills. Ability to lead cross-functional teams and drive organizational change.
  • Strong analytical and problem-solving abilities with a data-driven approach to decision-making.
  • Ability to thrive in a fast-paced and evolving environment, with a proactive approach to addressing challenges and seizing opportunities.
What We Offer:
  • The base salary range for this role is $209,000 - $231,000. The final compensation will be commensurate with such factors as relevant experience, skillset, internal equity, and market factors.
  • Avidity offers competitive compensation and benefits, including the opportunity for annual and spot bonuses, stock options, and RSUs, as well as a 401(k) with an employer match.
  • A comprehensive wellness program, including coverage for medical, dental, vision, and LTD, and four weeks of time off.
  • A commitment to learning and development, including a variety of programming internally developed by and for Avidity employees, opportunities for job-specific training offered by industry, and an education reimbursement program.

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