Digital Marketing Manager

3 weeks ago

Carlsbad, United States Robert Half Full time
Job DescriptionJob Description


We're in search of a well-rounded Digital Marketing Manager to be part of our Carlsbad, California team. The successful candidate must implement digital marketing tactics that engage with the various sectors within the entertainment industry. This position necessitates a profound understanding of digital marketing platforms, lifecycle marketing, and strategic mapping of user journeys.


Key Tasks:


• Initiate and administer advanced digital marketing strategies via platforms such as Meta, Google, Instagram, LinkedIn, and PPC campaigns.

• Harness Salesforce Marketing Cloud's power for orchestrating and overseeing email marketing initiatives, automation protocols, and multi-stage lifecycle paths.

• Measure the effectiveness of digital campaigns, delivering routine reports with insights and concrete steps to enhance lifecycle stage optimization.

• Formulate and implement segmented lifecycle marketing campaigns with a keen eye for customer acquisition, engagement, retention, and re-engagement.

• Keep pace with the ever-evolving trends and exemplary practices in lifecycle marketing, with a particular emphasis on the music product sector.

• Scrutinize digital user patterns to match critical customer lifecycle stages, ensuring all content and communication cater to the unique requirements and tastes of each audience segment.

• Uphold consistency with our brand's voice, guidelines, and target audience strategies across all digital mediums.

• Strengthen alignment between broader organizational goals and digital marketing initiatives by fostering cross-functional collaboration.

• Proficiency in Salesforce Marketing Cloud (SFMC) is essential.

• Demonstrated expertise in PPC (Pay Per Click) and PPC Campaigns.

• Strong understanding of the customer journey and customer lifecycle.

• Experience in Lifecycle Marketing is necessary.

• Must have excellent communication and interpersonal skills.

• Proven ability to develop and implement effective digital marketing strategies.

• Ability to analyze data and provide evidence-based recommendations.

• Strong knowledge of current digital marketing trends and techniques.

• Excellent project management skills.

• Ability to work in a fast-paced, high-pressure environment.

• Bachelor's degree in Marketing, Business, or related field.

• Previous experience in a similar role is highly desirable.

• Excellent team management skills.

• Strong understanding of SEO principles.

• Excellent written and verbal communication skills.

• Strong organizational and time management skills.

• Willingness to stay updated with the latest industry trends and advancements

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