Content Marketing Manager

4 weeks ago


Carlsbad CA USA, United States Gemological Institute of America Full time
Job Summary

The Gemological Institute of America is seeking a highly skilled Content Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy to drive brand awareness, engage our target audience, and support lead generation efforts.

Key Responsibilities

Design and implement data-driven website content marketing strategies to further GIA's reach to the gem and jewelry buying public and support retailers in their efforts to educate their customers.
Develop an editorial calendar for website content, delegate tasks, and ensure deadlines are met.
Collaborate with design and writing teams to produce high-quality website content.
Edit, proofread, and improve content to ensure it meets the highest standards of quality and accuracy.
Optimize website content leveraging SEO and Google Analytics to improve our content strategy and drive more traffic to our website.
Source images for website content and work with image license holders to secure license rights.
Collaborate closely with the social media team to ensure promotion of content and maximize its reach.
Collaborate with the Brand Marketing team to ensure website content is on brand and aligns with our overall marketing strategy.
Collaborate with global teams to ensure translations for website content are approved and published on schedule.
Oversee content entry specialists in updating website content via WordPress and approve content in digital layout before publishing.
Establish an execution plan outlining the publishing frequency, production workflow, and ongoing maintenance of website content.
Report on results for content marketing initiatives and provide insights on how to improve our content strategy.

Requirements

5-7+ years of experience in content marketing or content project management with a marketing, digital, or advertising agency.
1+ years of experience leading or supervising staff required.
Skilled in Microsoft Office Suite, specifically Excel, Outlook, and PowerPoint.
Keeps up with current technology, best practices, and trends related to websites, UX, and content.
Experience in enterprise content management systems like WordPress.
Experience using project management software like Asana, Jira, or Notion.
Analysis of website metrics using Google Analytics data to optimize website content and improve our content strategy.
Proficiency in and use of SEO tools to optimize website content for search.
Familiarity with design tools like Adobe Creative Suite or Canva.
Bachelor's degree in project management, marketing, or journalism preferred or equivalent combination of education and experience.

What We Offer

The Gemological Institute of America offers a competitive salary range of $90-130K, as well as a comprehensive benefits package, including medical, dental, vision, and matching 401-K plans. We also offer paid vacation, sick, and holidays, tuition assistance, and more. If you are a highly motivated and experienced content marketing professional looking for a new challenge, please submit your application today.

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