Director of Marketing and Business Development

8 hours ago

San Francisco, California, United States Blackhornvc Full time
About Blackhornvc

Blackhornvc is a pioneering venture capital firm dedicated to driving innovation and growth in the healthcare industry. Our mission is to identify and support cutting-edge companies that are revolutionizing the way healthcare is delivered and experienced.

Job Summary

We are seeking a highly experienced and strategic Director of Marketing and Business Development to join our team at Blackhornvc. As a key member of our marketing and business development team, you will play a critical role in shaping our marketing strategies and driving business growth.

Key Responsibilities
  1. Develop and Execute Comprehensive Marketing Strategies: Develop and execute marketing strategies that drive business growth, increase brand awareness, and enhance market penetration.
  2. Lead Product Launches: Lead the planning and execution of product launches, ensuring alignment with sales, product, and clinical teams.
  3. Drive Omnichannel Marketing Efforts: Drive omnichannel marketing efforts, leveraging digital, print, and in-person channels to reach multiple stakeholders within the healthcare industry.
  4. Manage and Mentor a High-Performing Marketing Team: Manage and mentor a high-performing marketing team, fostering a collaborative and innovative work environment.
  5. Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams, including sales, product management, and R&D, to ensure marketing efforts are aligned with business objectives.
  6. Develop and Execute Pricing, Segmentation, Targeting, and Positioning Strategies: Develop and execute pricing, segmentation, targeting, and positioning strategies to maximize market potential.
  7. Oversee Marketing Automation Tools and CRM Systems: Oversee the management of marketing automation tools and CRM systems to optimize lead generation, nurturing, and conversion.
  8. Stay Up-to-Date with Market Dynamics: Maintain a deep understanding of the competitive landscape and market dynamics to inform strategy and decision-making.
  9. Ensure Patient-Centric Marketing Efforts: Ensure all marketing activities are patient-centric and aligned with the company's mission and values.
  10. Monitor and Report on Marketing Performance Metrics: Monitor and report on marketing performance metrics, making data-driven adjustments to enhance effectiveness and ROI.
Qualifications
  1. Minimum of 10 Years of Experience in Marketing: Minimum of 10 years of experience in marketing, with a focus on enterprise-level marketing within the healthcare industry.
  2. Proven Experience in Leading Successful Product Launches: Proven experience in leading successful product launches and omnichannel promotional campaigns.
  3. Strong Background in Strategy Development: Strong background in strategy development, pricing, segmentation, targeting, and positioning.
  4. Experience Managing Disruptive Technologies: Experience managing disruptive technologies in a startup environment.
  5. Demonstrated Ability to Lead and Develop High-Performing Teams: Demonstrated ability to lead and develop high-performing teams.
  6. Proficiency with Microsoft Office and Marketing Automation Tools: Proficiency with Microsoft Office and marketing automation tools.
  7. Ability to Travel 25%-35% of the Time: Ability to travel 25%-35% of the time.
  8. MBA Preferred: MBA preferred.
Desired Attributes
  1. Hardworking and Adaptable: Hardworking and adaptable, with the ability to thrive in a fast-paced startup environment.
  2. Patient-Centric Mindset: Patient-centric mindset with a focus on improving healthcare outcomes.
  3. Highly Collaborative: Highly collaborative and able to work effectively across departments.
  4. Strategic Thinker: Strategic thinker with a hands-on approach to problem-solving.
  5. Detail-Oriented: Detail-oriented, with a focus on testing, measuring, and optimizing marketing tactics.
  6. Strong Communication and Interpersonal Skills: Strong communication and interpersonal skills, with the ability to compromise and negotiate effectively.

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