Data-Driven Digital Marketing Strategist

1 week ago


Birmingham, Alabama, United States Shift Digital Full time
About Shift Digital

As the leader in digital marketing program optimization, Shift Digital empowers national brands and their local retailers to measure, manage, and improve the performance of their digital marketing and sales initiatives.

We are a team of analytically-minded professionals who thrive on deep diving into data. Our collaborative environment fosters growth, learning, and innovation, making us an ideal place for self-driven individuals to excel.

About the Role

This Senior Digital Analytics Manager position is an exciting opportunity to join our Advanced Analytics team, where you will work closely with a large automotive OEM and our account team leadership. Your primary responsibility will be to provide direct support to the Stellantis Analytics team, collaborating on various projects and initiatives.

In this role, you will:

  • Work closely with the Stellantis account team, providing daily support and capturing client requests in a timely manner.
  • Analyze reports and data, identifying trends, and developing effective solutions to improve performance.
  • Present reports and presentations to clients, engaging in one-on-one conversations to address questions and provide insights.
  • Utilize expertise in PowerBI to analyze data and create actionable reports that drive informed decision-making.
  • Responsible for prioritizing reporting deliverables and QAing work product for accuracy.
Requirements

To succeed in this role, you should have:

  • A minimum of 7 years of experience in an Analytics capacity, with a focus on digital advertising metrics and optimization recommendations.
  • Experience working with complex/large datasets and distilling findings into a compelling story.
  • Excellent communication and presentation skills, as well as the ability to analyze and interpret data effectively.
  • Advanced user understanding of Microsoft PowerBI, Excel, and PowerPoint, as well as statistical modeling and SQL query writing.
What We Offer

Shift Digital offers a competitive salary, estimated to be around $120,000 per year, based on industry standards and location. Additionally, we provide a dynamic work environment, opportunities for growth and development, and a collaborative team culture.



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