SEO and Content Marketing Expert

2 weeks ago


New York, New York, United States Manpower Group Inc. Full time

Position Overview:
Our client is in search of a dedicated SEO & Content Marketing Specialist to enhance their digital presence.

Role Summary:
This position involves a blend of analytical thinking and creativity, aimed at improving our online education platform's visibility and reputation.

Key Responsibilities:
Under the mentorship of the Associate Director of SEO & Digital Strategy, the selected candidate will:

  • Conduct comprehensive SEO and content evaluations of various educational websites, providing detailed reports with actionable insights.
  • Engage in audience, keyword, and competitor analysis to uncover opportunities for enhancing existing content and generating new material.
  • Collaborate with the Online Education Marketing team to develop high-quality, search-optimized content that effectively attracts and converts prospective students.
  • Work alongside marketing teams to propose content ideas and connect with influential writers and platforms that align with our target demographics.
  • Monitor, analyze, and report on SEO and content marketing performance metrics.
  • Identify areas for improvement in SEO and content strategies, proposing innovative solutions to pursue.
  • Stay informed on the latest trends and best practices in SEO, content marketing, and the higher education landscape.

Preferred Qualifications:
A minimum of one year of experience in SEO and/or content marketing, ideally within the higher education sector or a related field.

Essential Skills:
A foundational understanding of SEO principles and content marketing strategies, along with proficiency in tools such as Google Analytics, Google Search Console, and content management systems.

Excellent communication, writing, and presentation skills are crucial, as well as strong organizational abilities and attention to detail.

The ideal candidate will be self-driven, capable of working independently while also thriving in a collaborative environment.

We value enthusiasm for the evolving landscape of online education and a commitment to contributing positively to our mission.



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