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SEO and Content Marketing Expert
2 months ago
Our client is in search of a dedicated SEO & Content Marketing Specialist to enhance their digital presence.
Role Summary:
This position involves working closely with the Associate Director of SEO & Digital Strategy, providing an excellent opportunity for professional growth in the field of Search Engine Optimization (SEO) and content marketing.
Key Responsibilities:
- Conduct comprehensive SEO and content audits for various educational websites, delivering actionable insights for optimization.
- Perform in-depth audience, keyword, and competitor analysis to identify opportunities for enhancing existing content and developing new materials.
- Collaborate with the Online Education Marketing team to produce high-quality, SEO-optimized content that effectively engages and converts prospective students.
- Engage with key stakeholders to pitch content ideas to reputable websites and podcasts that align with our target demographics.
- Monitor, analyze, and report on SEO and content marketing performance metrics.
- Stay informed on the latest trends and best practices in SEO, content marketing, and higher education marketing strategies.
Preferred Qualifications:
Minimum of one year of experience in SEO and/or content marketing, ideally within the higher education sector or a related field.
Essential Skills:
- Solid understanding of SEO principles and content marketing strategies.
- Proficiency in tools such as Google Analytics, Google Search Console, and Microsoft Excel.
- Strong writing, communication, and collaboration abilities.
- Exceptional organizational skills and attention to detail.
- Ability to work independently and as part of a team.
- Passion for contributing to the evolving landscape of online education.
About ManpowerGroup:
ManpowerGroup is a leading global workforce solutions provider, committed to transforming the way organizations source, assess, and manage talent. We deliver innovative solutions to a diverse range of clients, ensuring meaningful employment opportunities for millions across various industries. Our dedication to diversity and inclusion has earned us recognition as a top employer, and we continue to uphold our values of equality and ethical business practices.
