Brand Marketing Lead

1 week ago

Houston, Texas, United States Autograph Homes Texas Full time

Position Overview

As a pivotal member of the marketing team at Autograph Homes Texas, you will spearhead our marketing initiatives, helping to establish a distinctive presence in the competitive homebuilding sector. Collaborating closely with internal stakeholders and external creative partners, you will design and execute comprehensive marketing strategies across various channels, including digital, social media, events, and public relations.

Key Responsibilities

Marketing Strategy & Campaign Execution

  • Participate in brainstorming sessions to generate innovative ideas for content marketing campaigns that elevate the Autograph Homes brand.
  • Assist in crafting our Brand Guidelines, ensuring all marketing materials adhere to these standards.
  • Collaborate with marketing and creative agencies to produce promotional materials such as advertisements, brochures, and digital content, overseeing the editing and approval process.
  • Manage the production and inventory of marketing collateral.
  • Maintain a comprehensive marketing library, including visual assets and design templates.
  • Support the preparation of proposals and award submissions as needed.
  • Occasionally draft content for newsletters, advertisements, and the company website.

Digital Content Oversight

  • Oversee updates and enhancements to the company website.
  • Develop and implement a digital marketing strategy for Autograph Homes and its communities.
  • Establish a website audit process to ensure the accuracy of our online information.
  • Create engaging social media content, including blog posts and social media interactions, while regularly updating our platforms.

Event Coordination

  • Manage all aspects of event logistics, including venue selection, catering, and attendee management.
  • Work closely with the sales team to ensure effective communication and coordination for events.
  • Oversee the event budget, obtaining final approvals as necessary.
  • Be present at events to coordinate vendor activities and ensure smooth execution.

Signage Management

  • Supervise signage vendors in the creation, placement, and installation of marketing signage.

Media Relations & Outreach

  • Stay informed about media opportunities and cultivate relationships with media representatives.
  • Research and propose new media channels for outreach.
  • Build partnerships with third-party developers and marketing teams from competing builders.
  • Assist the sales team in developing customer relationship management templates.

Budget Oversight

  • Develop and manage the marketing budget, ensuring accurate processing and tracking of invoices.
  • Organize all marketing-related financial documentation and expenditures.

Research & Insights

  • Monitor industry trends and analyze competitive builders and consumer behavior.
  • Assist in conducting research projects, including surveys and focus groups.

Additional Responsibilities

  • Coordinate photography and manage the decoration of model homes.
  • Act as the primary liaison for third-party design center representatives.
  • Support business-to-business marketing efforts as needed.

Qualifications

  • A minimum of two years of marketing experience, ideally within the real estate sector.
  • A Diploma or Degree in marketing, business, event planning, or a related field.
  • Proficiency in writing and editing marketing content.
  • Strong computer skills, including MS Office and the ability to quickly learn new software.
  • Experience with Adobe Creative Suite and WordPress, along with a solid understanding of digital marketing and social media.
  • Excellent organizational skills and attention to detail.
  • Ability to manage multiple projects and deadlines effectively.
  • Exceptional communication skills, both written and verbal, with a creative and approachable demeanor.
  • A proactive, energetic individual who thrives in a collaborative, entrepreneurial environment.

About Autograph Homes Texas

At Autograph Homes, we believe that every home tells a story. Our mission is to create homes that reflect the unique lifestyles of our clients, ensuring a memorable journey from the initial dream to the moment they step through their front door. We value diversity and welcome the unique contributions of all individuals, fostering a strong and inclusive team.

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