Strategic Marketing Lead

1 week ago

Houston, Texas, United States Flat Fee Landlord Full time
Job Overview

Position: Marketing Manager

Location: Houston, TX

Employment Type: Full-Time

Reports To: Company's Integrator


Role Summary:

Flat Fee Landlord, a prominent entity in the residential property management sector, is on the lookout for a visionary Marketing Manager to spearhead our marketing initiatives. This pivotal role is essential to our expansion strategy, concentrating on lead generation, brand enhancement, and attracting investors. The ideal candidate will possess a strategic mindset, extensive experience in startup settings, and a comprehensive understanding of real estate marketing dynamics.


Our Mission:

We aim to simplify real estate investing for all while fostering stronger communities. Our objective is to manage 20,000 units and facilitate the sale of 500 homes by 2033, with a steadfast commitment to delivering value to our investors, homeowners, residents, and team members.


Key Responsibilities:
  • Formulate high-level marketing strategies to generate quality leads and attract investors, in alignment with corporate objectives.
  • Guide and mentor the marketing team to ensure cohesive execution of marketing initiatives.
  • Enhance lead generation through email marketing, drip campaigns, PPC advertising, and social media promotions.
  • Create compelling content that effectively communicates our value proposition and distinguishes Flat Fee Landlord and its affiliated companies.
  • Implement innovative tactics to promote our brand identity and draw in investors.
  • Collaborate with the CEO and other departments to synchronize marketing efforts with overall business goals.
  • Oversee and optimize PPC campaigns across various platforms, including Google and social media channels, providing strategic guidance to the team.
  • Lead the creation of engaging video content, manage the development of online courses and e-books, and supervise the company's YouTube channel.
  • Direct the daily management of social media accounts, focusing on increasing engagement, followers, and subscribers, while mentoring team members in their activities.
  • Utilize analytics tools to monitor campaign performance and lead conversion rates, making informed decisions to enhance outcomes.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • A minimum of 5 years of marketing experience, preferably in startup environments.
  • Thorough understanding of real estate terminology and proven experience in marketing to real estate investors.
  • Demonstrated ability to manage and mentor marketing teams effectively.
  • Expertise in digital marketing strategies, including email, PPC, and social media advertising.
  • Strong communication and analytical skills.
  • Certifications in Google Ads or other relevant PPC platforms are preferred.
  • Proficiency in Adobe Creative Suite, Canva, and Learning Management Systems.
  • Exceptional creativity and problem-solving capabilities.
  • Strong organizational and project management skills, capable of overseeing multiple projects simultaneously.

Compensation and Benefits:
  • Competitive salary range of $80,000 to $90,000, based on experience.
  • Comprehensive benefits package, including health, dental, life, and disability insurance.
  • Paid time off, partial gym membership reimbursement, professional development opportunities, and potential for profit-sharing.
  • Flexible work arrangements to support work-life balance.

Core Values and Culture:

At Flat Fee Landlord, our culture is rooted in the core values of Creativity, Urgency, and Trust (CUT). We thrive in a dynamic, innovative environment where every team member is encouraged to think creatively and act decisively. Trust and reliability are fundamental to our interactions, fostering a collaborative and supportive workplace. We prioritize creativity and innovative approaches to achieve results, focusing on generating leads through strategic means rather than solely relying on advertising spend.


Diversity Commitment:

Flat Fee Landlord is dedicated to cultivating a diverse and inclusive workplace. We value the unique perspectives and experiences of all individuals, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or veteran status. We believe that diversity drives innovation and success, and we actively strive to create an environment where every team member feels valued, respected, and empowered.

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