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Brand Marketing Strategist

2 months ago

Houston, Texas, United States UNLEADED Full time

Position Overview

The successful candidate will take charge of strategizing, organizing, and implementing initiatives that foster brand recognition and generate leads. You will design and execute comprehensive, multi-channel media strategies targeting specific industries, regions, and accounts. The Marketing Manager will spearhead and cultivate marketing initiatives that encompass diverse, multi-faceted approaches.

Key Responsibilities

  • Design, implement, and oversee global, cohesive campaigns across various platforms including digital display, out-of-home advertising, audio, programmatic, and both organic and paid social media.
  • Manage budget distribution across different projects and channels, ensuring effective financial oversight.
  • Conduct thorough audience and keyword analysis to guide campaign development strategies.
  • Propose and execute innovative marketing campaigns aimed at boosting brand visibility, engagement, and enhancing conversion rates for clients.
  • Collaborate with internal teams on marketing projects and content strategy.
  • Work alongside marketing analytics to monitor and report on engagement and conversion metrics, optimizing campaign strategies accordingly.
  • Oversee project management and collaborate with internal teams and stakeholders on the creation and execution of campaigns and marketing materials.
  • Coordinate with content creators and designers to produce compelling marketing assets, including web content, social media updates, email campaigns, and promotional materials.
  • Ensure brand consistency across all communications and messaging.
  • Identify and utilize the most effective marketing resources, channels, and messaging strategies.
  • Explore avenues to enhance marketing efficiency through refined audience segmentation, innovative marketing techniques, and streamlined processes.
  • Advise and collaborate with the marketing team on website structure and optimization.
  • Maintain client websites by updating content, creating new pages, and working with web developers to resolve any webpage issues.

Qualifications

  • Bachelor's degree in Business, Marketing, or a related discipline.
  • Minimum of 4 years' experience in B2B marketing.
  • Hands-on experience in media planning and buying.
  • Experience managing the performance of digital marketing campaigns on platforms such as Google Ads and LinkedIn Ads.
  • Familiarity with CRM systems, marketing automation tools, and performance tracking applications (e.g., Google Analytics) is essential.
  • A commitment to continuous learning and professional growth.
  • Strong understanding of both traditional and digital marketing channels and strategies.
  • Proven experience in developing, launching, executing, and analyzing marketing campaigns using CRM systems like Microsoft Dynamics or similar.
  • Experience in vendor management and negotiation.
  • Demonstrated ability to manage multiple marketing initiatives simultaneously.
  • Ability to influence stakeholders and collaborate closely to find effective solutions.
  • Capability to adapt advertisements and campaigns to fit the specific channel utilized.
  • Exceptional planning, organizational, and time management skills.
  • Meticulous attention to detail.

Preferred Skills

  • Experience with traditional/offline advertising methods (e.g., billboards, print).
  • Familiarity with Account-Based Marketing (ABM) platforms such as Terminus, 6Sense, or similar.

About Unleaded

Unleaded is a marketing firm recognized for uniting skilled marketing and creative professionals to deliver exceptional results. With over two decades of experience, we assist our clients through market analysis, strategic development, and marketing program management. We take pride in our ability to tackle complex challenges and consistently produce high-quality work for our clients.