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Brand Marketing Strategist
2 months ago
South Post Oak Recycling Center (SPORC) is a Houston-based enterprise specializing in the recycling of metals and electronics. Established in 1994, SPORC is a family-owned business committed to sustainable practices and community engagement. We pride ourselves on our ability to recycle and purchase various metals, including aluminum, brass, copper, alloys, stainless steel, and electronics, all processed on-site. For over 25 years, we have been a reliable partner for numerous organizations and individuals.
Are you enthusiastic about marketing and environmental sustainability? We invite you to leverage your creativity and passion to elevate SPORC's marketing initiatives.
We are looking for a Marketing Manager with a strong background in traditional marketing. This position will focus on crafting and implementing marketing strategies and campaigns through traditional channels to enhance brand visibility, foster customer engagement, and drive business expansion. A comprehensive understanding of traditional marketing methodologies, consumer behavior, and market dynamics is essential.
Key Responsibilities:As the Marketing Manager, you will lead and execute a comprehensive Traditional & Digital Marketing Strategy.
Traditional Marketing Duties:- Overseeing and launching an ongoing postcard mailer initiative
- Coordinating outdoor advertising campaigns with various vendors
- Managing the development and execution of customer loyalty and referral initiatives
- Identifying and procuring branded merchandise for clients
- Representing the company at trade shows and conferences as necessary
- Engaging with comments and interactions on review platforms
- Producing video content for social media channels
- Maintaining the website by ensuring timely updates
- Optimizing SEO for the website and integrated content platforms
- Managing and executing pay-per-click advertising campaigns
- Collaborating with social media partners to enhance content and engagement across targeted platforms
Additionally, you will coordinate with internal teams to launch a continuous E-newsletter campaign.
Candidate Profile:The ideal candidate will manage, coordinate, and implement marketing and public relations strategies to boost awareness for a growing recycling firm expanding its business-to-business presence. You will spearhead in-house marketing and PR initiatives across various departments, focusing on target market strategies, editorial planning, storytelling through print and digital media, simple video production for newsletters and social media, and analytics tracking. We seek a proactive, energetic self-starter comfortable taking the initiative to promote our programs. This role may involve travel within the Houston area, and reliable transportation is required. Bilingual (English/Spanish) candidates are preferred.
Qualifications:- Bachelor's degree in Marketing or a related field
- Minimum of 5 years of marketing experience in a corporate or agency setting
- 3-5 years of experience in executing traditional marketing and PR strategies
- Ability to collaborate across teams to develop effective strategies and annual editorial calendars
- Strong written and verbal communication skills with meticulous attention to detail
- Proficiency in brand management, email marketing, SEO, content marketing, digital advertising, video production, and social media marketing
- Experience in content creation across various formats (email, social media, print, website)
- Capability to analyze marketing activities and identify emerging trends
- Familiarity with basic print design principles
- Experience managing budgets with measurable ROI or A/B testing
- Is adaptable and enjoys tasks that require frequent changes in direction
- Is autonomous and thrives with minimal supervision
- Is innovative and prefers unconventional approaches to problem-solving
- Is flexible in working with diverse teams, schedules, and locations
- Aims to advance in leadership and responsibility
- Consideration for full-time or part-time roles
- Compensation commensurate with experience
- Customized health benefits
- Role-specific mentoring and career coaching
- Prolonged periods of sitting; occasional bending, stooping, pushing, pulling, and twisting
- Repetitive hand motions, including frequent keyboarding and mouse use; occasional reaching
- Ability to work in both indoor and outdoor settings
- Ability to manage frequent interruptions and maintain emotional control under stress
Background and credit checks are required. No misdemeanors permitted.