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Sales Strategy

2 months ago

Ewing Township NJ USA, United States Church & Dwight Co Inc Full time
About the Role

This is a key position within the Sales Strategy team at Church & Dwight Co Inc, responsible for working closely with Sales Strategy SBU Directors to evaluate, analyze, and access strategy change information to make recommendations and shifts to pricing, promotion, and assortment strategies.

Key Responsibilities
  • Evaluate and Develop Customer/Brand/Channel Strategies: Leverage various tools (Numerator, Circana, Sequoya, etc.) to develop a selling story, including channel shifting analysis. Oversee the performance of data and analytics systems to ensure they operate efficiently and effectively.
  • Develop Execution Plans: Create plans to change strategies or develop go-to-market actions to close business gaps related to delivery of growth targets.
  • Identify and Evaluate Opportunities and Risks: Work with the Brand, Sales Strategy, RGM, and Sales teams to communicate class of trade or retailer-specific sales opportunities and potential risks.
  • Monitor DSMP Compliance and Provide Impact Analysis: Track and analyze DSMP compliance and provide impact analysis.
  • Lead New Item Validation Input and Alignment Discussions: Coordinate discussions with NPD/Brand and field sales teams regarding new item validation, including displays, and track vs. in-market results.
  • Coordinate Customer-Level Tracking: Implement and execute specific brand product transitions, such as formulation changes or downsizing.
  • Primary Sales Strategy Link to Business Planning Process and Resources: Serve as the primary link between Sales Strategy and the Business Planning Process and resources.
  • Primary Sales Strategy Link to Revenue Growth Management Process and Resources: Serve as the primary link between Sales Strategy and the Revenue Growth Management Process and resources.
  • Lead Shipment vs. Consumption Analysis and Potential Diversion Analysis: Analyze shipment vs. consumption and potential diversion, and provide impact analysis.
  • Stay Up-to-Date with Emerging Technologies and Industry Best Practices: Stay current with emerging technologies, industry best practices, and advancements in data analytics to enhance performance and deliver better business outcomes.
Requirements
  • Bachelor's Degree Required
  • 4-6 Years' Experience in Trade Marketing, Field Sales, and Sales Operations within a CPG Headquarters Environment
  • In-Depth Knowledge of Retailer Go-to-Market Strategies and Class of Trade/Channel Dynamics
  • Demonstrated Strong Analytical, Financial Management, Business Acumen, and Problem-Solving Skills
  • Strong Understanding of Syndicated Data Systems and Reporting Methodologies
  • Strong Communication Skills (Written, Verbal, Presentation, and Interpersonal Skills)
  • Proficient in Microsoft Office (Excel, PowerPoint)
  • Knowledge of TPM/TPO Systems
  • Experience with Customer Point of Sale Data (Circana, Numerator, etc.)