Senior Manager, Marketing Innovation and Development
3 weeks ago
Job Opportunity:
Church & Dwight is seeking a Senior Manager, Marketing Innovation and Development to lead new product development strategy, portfolio management, and implementation for key parts of our iconic Fabric Care brands, Arm & Hammer, OxiClean, and XTRA.
This position is based in Ewing, New Jersey.
Key Responsibilities:
- Shape the future of laundry at Church & Dwight by exploring new form and white space opportunities across the Fabric Care portfolio.
- Unlock actionable insights in current and emerging segments to gain a deep understanding of the consumer and help define and prioritize consumer needs.
- Identify new product concepts based on trends, global innovation, consumer needs, and create and test concepts, artwork, and packaging development.
- Identify, assess, commercialize, and champion new product growth opportunities, including developing a compelling innovation strategy and pipeline, conducting category/competitive analysis, consumer validation of innovation ideas, R&D validation of technical pathways, Operations validation of manufacturing strategy, and Finance validation of Gross Margin.
- Develop expertise in the categories of the SBU, including competitive assessment, global trend analysis, supplier assessments, consumer and customer/channel opportunities.
- Leverage new tools and testing methodologies to gain a deep understanding of the target consumer.
- Align opportunities with long-term Brand strategies and Sales goals.
- Lead new product initiatives in collaboration with cross-functional teams.
Requirements:
- BA/BS required; MBA preferred.
- 9-12 years total marketing business experience (Fabric Care experience preferred).
- A balance of art & science - ability to think creatively & strategically, with a strong business mindset, and the ability to develop & judge new ideas and launch strategies.
- Strong strategic and influencing skills, comfortable working with senior stakeholders and able to manage ambiguity.
- Experience in category analysis, digital marketing & analytics, P&L analysis, and forecasting.
- Strong understanding of common consumer marketing research tools and techniques.
- Experience with P&L analysis, leading and developing people.
About Church & Dwight:
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands, and our culture, visit us at www.churchdwight.com.
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