B2B Marketing Acquisition Manager

1 week ago

Irvine, California, United States XE Full time

About Us:
At Xe, we are passionate about currencies. We offer a wide array of currency services and products, including our Currency Converter, Market Analysis, Currency Data API, and secure Money Transfers tailored for both individuals and businesses.

Utilizing advanced technology, we deliver these services through our website, mobile application, and customer support. Last year, we empowered over 300 million individuals with vital currency information and facilitated money transfers for more than 225,000 customers.

As part of Euronet Worldwide (Nasdaq: EEFT), a global leader in secure electronic financial transactions, we have combined forces with Ria Money Transfer to establish the third largest money transfer enterprise worldwide.

Position Overview:
We are seeking a B2B Demand Generation Marketing Manager to enhance the acquisition of business clients across our Xe and Dandelion Payments brands. This role will focus on digital marketing initiatives aimed at generating high-quality leads for our sales teams and driving transaction growth among existing customers.

This is a remarkable opportunity to take full ownership of a key platform for two international brands and significantly influence the organization's growth trajectory.

Core Values:

  • AMBITION: We think big, explore new ideas, and constantly challenge the status quo.
  • RESPONSIBILITY: We engage actively, share our insights, and remain open to innovative concepts, taking personal accountability for our actions.
  • COMMUNITY: We foster a sense of belonging, trust, and authenticity, contributing positively to our community.

Key Responsibilities:

  • Design and implement integrated marketing campaigns across digital platforms to drive customer acquisition.
  • Gain a comprehensive understanding of our target customer segments and develop demand generation strategies.
  • Create and execute campaigns aimed at retaining and activating our current customers, focusing on reducing churn and boosting transactions.
  • Oversee and optimize paid media budgets and campaigns.
  • Collaborate with sales and marketing teams to synchronize targeting and lead generation strategies, generating inbound leads through various channels.
  • Manage the Hubspot platform, ensuring data accuracy, compliance, and effective performance tracking.

Who You Are:
With over 5 years of experience in B2B digital marketing, you have a proven track record of generating high-quality leads and driving revenue growth. Experience in the payments industry or SaaS is preferred. You possess:

  • Expertise in paid digital media placement and analytics.
  • Advanced knowledge of Salesforce and Hubspot.
  • Exceptional communication and stakeholder management skills.
  • A Bachelor's Degree in marketing, STEM, or a related field is preferred.
  • The ability to manage multiple responsibilities, including hands-on execution, optimization, tactical planning, and platform relationship management.

Benefits:
We offer a competitive salary and discretionary bonus, along with:

  • Paid Time Off (Vacation, Sick & Public Holidays).
  • Personal Days.
  • Discounted Employee Share Purchase Plan (ESPP).
  • Retirement Plan (401k, IRA).
  • Comprehensive Health Care Plan (Medical, Dental & Vision).
  • Mental Health and Wellbeing Platform.
  • A volunteering day for a charity of your choice.

At Xe, we strive to create an inclusive workplace that reflects the diversity of our communities. We are committed to making our recruitment processes accessible to everyone, including individuals with disabilities, neurodiverse individuals, or those with long-term health conditions.

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