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B2B Marketing Acquisition Specialist

2 months ago

Irvine, California, United States Xe Full time
Descripción del Puesto

En Xe, nos especializamos en el manejo de divisas. Ofrecemos una amplia gama de servicios y productos relacionados con las divisas, incluyendo nuestro Convertidor de Divisas, Análisis de Mercado, API de Datos de Divisas y transferencias de dinero rápidas, fáciles y seguras para individuos y empresas. Aprovechamos la tecnología para ofrecer estos servicios a través de nuestro sitio web, aplicación móvil y por teléfono. El año pasado, ayudamos a más de 300 millones de personas a acceder a información sobre las divisas que les interesan y más de 225,000 personas utilizaron nuestros servicios para enviar dinero al extranjero.

Estamos orgullosos de ser parte de Euronet Worldwide (Nasdaq: EEFT), un líder global en el procesamiento de transacciones financieras electrónicas seguras. Bajo su división de Transferencias de Dinero, Xe y Ria Money Transfer se han unido para establecer el tercer negocio de transferencias de dinero más grande del mundo.

Actualmente, buscamos un Especialista en Adquisición de Marketing B2B para unirse a nuestro equipo en crecimiento. El Especialista en Adquisición de Marketing B2B será responsable de aumentar la adquisición de clientes comerciales a través de nuestros marcas Xe y Dandelion Payments, mediante esfuerzos de marketing digital diseñados para generar leads de calidad para nuestros equipos de ventas y campañas dirigidas a clientes existentes para incrementar el crecimiento de transacciones. Esta es una oportunidad increíble para tener la propiedad total de una plataforma central para dos marcas globales y hacer un impacto significativo en el crecimiento de la organización.

Nuestros Principios

  • AMBICIÓN - Soñamos en grande, probamos cosas nuevas y siempre preguntamos "¿por qué no?" y "¿y si?". Somos ambiciosos en nuestro pensamiento y en nuestra entrega.
  • RESPONSABILIDAD - Nos involucramos, aportamos nuestra perspectiva y siempre estamos abiertos a nuevas ideas. Asumimos la responsabilidad personal.
  • COMUNIDAD - Valoramos un sentido de pertenencia, confiamos unos en otros y fomentamos la autenticidad. Contribuimos a nuestra comunidad.

Lo que harás:

  • Planificar y ejecutar campañas de marketing integradas a través de canales digitales para impulsar la adquisición de clientes.
  • Desarrollar una comprensión profunda de nuestros clientes objetivo y diseñar y probar campañas de generación de demanda.
  • Definir y desarrollar campañas que busquen retener y activar a nuestros clientes existentes, abordando la deserción y aumentando las transacciones.
  • Gestionar y optimizar presupuestos y campañas de medios pagados.
  • Colaborar con el equipo de ventas y marketing para alinear estrategias de segmentación y generación de leads, generando leads entrantes desde plataformas como correo electrónico, nuestros sitios web, redes sociales y LinkedIn.
  • Responsabilidad sobre la plataforma Hubspot, asegurando que sea precisa y completa, cumpliendo con las normativas y que podamos rastrear el rendimiento de manera efectiva.

Quién eres:

  • Más de 5 años de experiencia en campañas de marketing digital B2B, con un historial de generación de leads de alta calidad y crecimiento de ingresos.
  • Preferiblemente experiencia en la industria de pagos o en SAAS.
  • Experiencia en colocación de medios digitales pagados y análisis.
  • Conocimiento avanzado y experiencia en Salesforce y Hubspot.
  • Excelentes habilidades de comunicación y gestión de partes interesadas.
  • Se prefiere título universitario en marketing, STEM o campo relacionado.
  • Capacidad demostrada para desempeñar múltiples roles: ejecución práctica, optimización, planificación táctica, gestión de relaciones con plataformas, etc.

Beneficios

  • Salario competitivo y bonificación discrecional. Rango salarial de $90,000 a $110,000.
  • Días de descanso pagados (vacaciones, enfermedad y feriados).
  • Días personales.
  • Plan de compra de acciones para empleados de Euronet (ESPP) con descuento.
  • Plan de jubilación (401k, IRA).
  • Plan de atención médica (médica, dental y de visión).
  • Plataforma de salud mental y bienestar Plumm.
  • Día de voluntariado para una organización benéfica de tu elección.

Queremos que Xe sea un gran lugar para trabajar y asegurar que nuestras comunidades estén representadas en nuestra fuerza laboral. Una parte vital de esto es garantizar que seamos una organización verdaderamente inclusiva que fomente la diversidad en todos los aspectos.

En Xe, estamos comprometidos a hacer que nuestras prácticas de reclutamiento sean accesibles y sin barreras para todos. Esto incluye realizar ajustes o cambios para personas con discapacidades, neurodiversas o personas con condiciones de salud a largo plazo. Si deseas que hagamos algo diferente durante el proceso de solicitud, entrevista o evaluación, por favor contáctanos.