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B2B Growth Marketing Strategist

2 months ago

Irvine, California, United States TP-Link USA Corporation Full time
Job Overview

TP-Link USA Corporation is in search of a skilled Growth Marketing Manager specializing in Business Networking.

As a premier provider of networking solutions, TP-Link is dedicated to innovating products and technologies that enhance connectivity in daily life. Our expertise in networking positions us at the forefront of emerging technologies that elevate everyday experiences.

Our Irvine office features a modern and spacious environment that encourages collaboration among team members. We offer a comprehensive benefits package, including fully covered medical, dental, and vision insurance, along with contributions to 401k plans. Employees enjoy generous paid time off, bi-annual salary reviews, and a commitment to fostering an inclusive workplace that promotes career growth and development. Additional health and wellness benefits include complimentary gym memberships and regular team-building activities.

Key Responsibilities:

  • Conduct thorough customer and market research to pinpoint target demographics and craft tailored messaging strategies for the B2B networking sector.
  • Design and implement holistic growth marketing strategies aimed at acquiring, activating, and retaining customers across TP-Link's diverse product offerings.
  • Lead cross-departmental teams to strategize and execute integrated marketing campaigns across multiple channels, including digital advertising, email outreach, social media, and content marketing.
  • Utilize data analytics and performance metrics to assess and enhance campaign effectiveness, identify improvement opportunities, and drive sustained growth.
  • Collaborate with product management and sales teams to ensure marketing efforts align with product launches and sales goals.
  • Oversee marketing budgets, allocate resources efficiently, and optimize expenditures to maximize return on investment and revenue growth.
  • Stay informed on industry trends, emerging technologies, and best practices in growth marketing, integrating relevant insights into TP-Link's marketing strategy.

Qualifications:

  • Bachelor's degree in marketing, engineering, or a related field.
  • Minimum of 3 years of experience in growth marketing, B2B marketing, or similar roles, preferably with a technical background in networking solutions.
  • Demonstrated success in developing and executing effective growth marketing strategies that enhance customer acquisition, engagement, and retention.
  • Familiarity with paid advertising, marketing automation platforms, CRM systems, and email marketing tools.
  • Strong communication and collaboration skills, with the ability to influence cross-functional teams and stakeholders.
  • Strategic mindset with a focus on results and a passion for driving business growth through innovative marketing initiatives.
  • Ability to thrive in a fast-paced environment while managing multiple projects concurrently.
  • Leadership experience with a proven ability to mentor and develop team members.

Compensation:

Salary Range: $100K - $125K, dependent on experience, with potential for bonuses.

Company Culture:

TP-Link values diversity and seeks individuals who are passionate about their work. As a global organization, we thrive on entrepreneurial spirit and ambition. We are looking for candidates who can significantly impact our U.S. operations.

TP-Link is an Equal Opportunity and Affirmative Action Employer M/F/D/V.