Marketing Automation Technical Specialist
1 week ago
We are seeking a highly skilled Marketing Automation Technical Specialist to join our team at Tri Pointe Homes Holdings, Inc. as a key member of our marketing operations team. The ideal candidate will have a strong technical background, experience in platform management, and a passion for driving operational excellence through automation.
Key Responsibilities- Implement and Enhance Automated Marketing Processes: Collaborate with internal teams and external vendors to implement and troubleshoot technical solutions, optimize platform usage, and ensure the smooth operation of automated marketing and operational programs.
- Develop and Maintain Automated Workflows: Assist and coordinate the implementation and enhancement of automated marketing workflows, including top-of-funnel lead generation, lead scoring models, and nurture campaigns.
- Channel Acquisition Program Management: Assist in maintaining the channel acquisition programs and work with division teams to ensure proper campaign submissions and proper execution of these submissions within the channel acquisition programs.
- Technical Troubleshooting: Troubleshoot technical issues related to marketing automation programs, including campaign structure, audience segmentation, and program flows.
- Reporting and Analytics: Run weekly marketing automation reports in data visualization and marketing attribution platforms, providing feedback and recommendations to leadership on areas for improvement in lead generation and nurturing processes.
- 5+ Years of Marketing Automation Experience: Required experience in Marketo or similar marketing automation platforms.
- Strong Technical Skills: Strong problem-solving skills with the ability to troubleshoot and resolve technical issues.
- Organizational Skills: Strong organizational skills and ability to work on multiple projects at a time.
- Experience in Digital Marketing Tools: Experience in managing and optimizing digital marketing tools and platforms.
- Collaboration and Communication: Ability to work effectively with cross-functional teams and external vendors to implement, enhance, and maintain automated solutions.
We offer a competitive compensation package, including a base salary range of $93,200-117,400 per year, depending on experience and skillset, as well as an annual performance-based cash bonus. In addition, we provide comprehensive benefits to eligible team members and their dependents, including health insurance, paid time off, and a 401(k) retirement plan.
About UsAt Tri Pointe Homes Holdings, Inc., we are committed to fostering an environment where our team members can thrive and grow. We believe in the importance of diversity, equity, and inclusion, and we strive to create a workplace culture that values and respects the unique perspectives and experiences of all our team members.
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Marketing Automation Technical Specialist
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