Marketing Specialist
2 weeks ago
COMPANY OVERVIEW
RL Siteworx is a reputable contractor based in Houston, specializing in underground wet utility and earthwork services. With a legacy of 40 years, we pride ourselves on utilizing advanced systems and technology, supported by a highly skilled team. Our commitment ensures that projects are executed efficiently, within budget, and with utmost client satisfaction. Our workforce exceeds 100 employees, equipped with comprehensive project management capabilities and a diverse range of owned equipment.
ROLE SUMMARY
We are in search of a driven and detail-oriented Marketing Specialist to manage various marketing initiatives, enhance brand visibility, and uphold brand integrity. The key marketing channels include social media platforms, events, sponsorships, signage, and promotional merchandise.
PERSONALITY TRAIT ASSESSMENT
As part of our selection process, candidates are required to complete a Predictive Index Behavioral Assessment. This assessment focuses on work and communication preferences rather than intelligence or prior experience. Submissions will be considered incomplete until this assessment is finalized.
WORK LOCATION
This position is primarily based at our office in Pasadena, Texas, with occasional travel required within the Houston area.
IMMEDIATE AVAILABILITY
We are looking to fill this position promptly.
CHARACTERISTICS OF A SUCCESSFUL MARKETING SPECIALIST
· Detail-oriented and meticulous
· Self-sufficient, organized, and introspective
· Collaborative, sociable, and energetic
RESPONSIBILITIES OF THE MARKETING SPECIALIST
· Key Areas of Focus
o Organizing personal events and coordinating sponsorships for charitable activities such as golf tournaments and fishing contests.
o Overseeing and executing content across social media platforms including LinkedIn, Instagram, Facebook, and YouTube.
o Collaborating with an in-house content creator to capture and edit marketing materials.
o Managing signage across construction sites, the main office, and on equipment.
o Overseeing corporate branded merchandise, including procurement and distribution for events and staff.
· Operational Duties
o Accountable for all aspects related to the RL brand and serve as the primary storyteller.
o Maintain a comprehensive understanding of all marketing department processes, systems, and objectives.
o Drive continuous improvement in departmental systems and document all processes.
o Ensure the successful delivery of all marketing projects and initiatives.
o Manage the marketing department's operating budget effectively.
o Uphold RL's Core Values in all professional and personal interactions.
o Maintain regular communication with customers and vendors to foster beneficial relationships.
· Metrics & Reporting
o Responsible for collecting and analyzing data related to marketing efforts, including costs, social media engagement, and ROI.
o Monitor trends and metrics to inform future marketing strategies.
o Ensure timely and accurate feedback on all marketing processes to enhance performance.
EDUCATIONAL BACKGROUND
A bachelor's degree in marketing, advertising, or a related field is preferred.
EXPERIENCE REQUIREMENTS
A minimum of 5 years of relevant experience in the marketing sector is required. References should be provided.
COMPENSATION PACKAGE
We offer a competitive base salary, a bonus program, health, vision, and dental benefits, paid time off, and an IRA program with company matching.
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